May. 12 '09
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Concept for large size fashion store.
a couple of things, i don't think the mark is working. I'm not quite sure if i'm looking at the rears of hippos or profiles. and i think they are wearing clothes, but the clothes doesn't cover them entirely. and i'm not sure if you're responsible for the name, but wouldn't overweight individuals find %22hippos%22 as offensive?
Hippos, in and of themselves are not offensive, but calling a large person a hippo definitely is.**The hippos drawings are cute. See if you can use them elsewhere.
Thanks for your opinion, gyes, I'l think about it, maybe you are right Gyui, but i thought, that this could be a very nice idea for such kind of stores, cause other designers create for them marks with fat people bodies, I think this 2 hippos are more atractive way out this, don't you think so?
Thank you, Trish!
I'm not sure Alexita where the store will be, but from my experience, hippo is never a good reference for an overweight person. same goes with cow, whale, pig, etc. the mark is playful and fun, but if you think about it, a hippo is a really fat mammal. I recommend rethinking the name.
definitely change the name. but I think you can keep the hippos. even for a large person's store. we do have a sense of humor! but that name is terrible!
I like the logotype though. Maybe you could use it in another context?
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