by Alexita • Uploaded: May. 12 '09


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Description: Concept for large size fashion store.
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Viewed: 1034

Lets Discuss

gyui May. 12 '09

a couple of things, i don't think the mark is working. I'm not quite sure if i'm looking at the rears of hippos or profiles. and i think they are wearing clothes, but the clothes doesn't cover them entirely. and i'm not sure if you're responsible for the name, but wouldn't overweight individuals find %22hippos%22 as offensive?

theartistt May. 12 '09

Hippos, in and of themselves are not offensive, but calling a large person a hippo definitely is.**The hippos drawings are cute. See if you can use them elsewhere.

Alexita May. 12 '09

Thanks for your opinion, gyes, I'l think about it, maybe you are right Gyui, but i thought, that this could be a very nice idea for such kind of stores, cause other designers create for them marks with fat people bodies, I think this 2 hippos are more atractive way out this, don't you think so?

Alexita May. 12 '09

Thank you, Trish!

gyui May. 13 '09

I'm not sure Alexita where the store will be, but from my experience, hippo is never a good reference for an overweight person. same goes with cow, whale, pig, etc. the mark is playful and fun, but if you think about it, a hippo is a really fat mammal. I recommend rethinking the name.

theartistt May. 13 '09

definitely change the name. but I think you can keep the hippos. even for a large person's store. we do have a sense of humor! but that name is terrible!

mabu Jun. 19 '09

I like the logotype though. Maybe you could use it in another context?


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