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please comment. Today I have to turn this logo. is for a local clothing store. lines represent the family and the divisions of the store. where you think I should put the lines?

Difficult to comment. What type of clothing do they sell/make? Sports? Dresses? Haute Couture? Everything?**Objectively it's very generic. Further information about the store would be helpful.

thanks a lot WONK ... you're right there is not enough information read this: they sell all kinds of clothes, men women and kids. regular customers are middle class. they have three locations in the state and prepare for Store relaunch. they asked me to do their image cleaner and white background to save costs.

something more: the name is an abbreviation of the name of the owner. can not be changed :P thanks for comment.*

Thanks Alexander. I have no problem with the name (it is what it is), but thanks for calrifying what it means. Does the store have 3 floors? What do the 3 stripes mean?%0D*%0D*The logo is clean and the type is not to flashy, personally I can't tell what the target audience of the store is. It doesn't look cheap (like kik) and it doesn't look super classy (like BOSS), it's kind of a middle-of-the-road logo. The problem with that is, that it doesn't create any type of emotion in the viewer (which is a bad thing). Or let me put it this way: It's simple enough to remember, but not emotional enough to make it worth remembering.

ok thank you so much buddy. I have to work harder with this logo. i got an extension. but they are very closed clients and will be hard to sell a different idea than the stripes. ( by the by the three stripes represent the three sections of the store men women and kids.. very useful when the signaling... I guess...) thank you..

I don't know what the inside of the store looks like, but if the three stripes represent the three areas, it would be a cool branding opportunity to associate the color of the store area with the corresponding stripe. Maybe the mens section and stripe are blue, the womens pink, etc.