Mar. 12 '15
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One of the logo design options for arborists.
As seen on:
Work in progress
I like this hand mark but it feels as if the type is disconnected. The spacing is what is causing this for me.
It is a cool mark, but it feels like the finger tips are cut off.
I like the mark. I think the versions in which the "branches" point downward (basically, the arrowheads point up) are the most successful. I love the etched wood mockup. I agree with Bart on the disconnectedness of the mark to type. This could easily be solved by bringing them closer together.
Thank you guys for your feedback! I worked on the typography and also changed the typeface to slab serif as it seemed to fit the symbol better.
I wonder if others also perceive the symbol the same way Sam does?
The idea is very good. I think you can a) play with the length of the fingers and b) make the "path" a little shorter. Sans serif type is more to my taste.
I had a symbol version with fingers in different lengths but it didn't work out so well.
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