Open Nature

by Adi • Uploaded: Aug. 16 '12


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Description: Client's words: "Open Nature is a new brand that understands that the most enjoyable and flavorful foods are as close to nature as possible. One of the greatest joys in life for our target is good food. But food recalls, suspect manufacturing processes, and misleading marketing speak all get in the way of that enjoyment. Our consumers want to feel confident about the foods they choose so they can enjoy food without reservations. So they look for foods that are made with real ingredients, minimally processed, and are as close to nature as possible. We are Californian natural food lover meets contemporary Manhattan foodie. 

We love food; we are challenging the status quo; we are tired of all the questionable manufacturing and marketing practices; we are tired of food that isn’t really food but rather just a bunch of chemical additives and preservatives put together so it vaguely looks and tastes like food; and we just want our customers to freely enjoy food for its honest natural goodness. Did I mention that we are passionate about real food?

Open Nature will offer products in many different categories. If we can make it pure, natural and extremely delicious, we will."
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Status: Unused proposal
Viewed: 7058
Tags: colourful plant food

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