Words Away

by 3one4 • Uploaded: Nov. 28 '14

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Description: Words Away Dyslexia Educational Assistance
As seen on: 3one4
Status: Client work
Viewed: 2388
Tags: learning dyslexia teaching
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3one4 Nov. 29 '14

Interesting! Never seen it before but surprised that it has been thought of before. Great minds think alike. :-)

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3one4 Nov. 29 '14

*not surprised.

Also our client asked to see the logomark with the spines upwards but we didn't like the relationship with the wordmark as much. So it was almost even closer!

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firebrand Nov. 29 '14

I agree, it is a little too close to Ivan's logo. Also the two elements to the logo (mark and coloured type) are each fighting for attention IMO.

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3one4 Nov. 29 '14

Hey Firebrand, It is close but without ever seeing it, we are not regular logopond users, it's not something that could be helped. The nature of logo design means that complete originality is hard to come by, just read the comments of any UnderConsideration Brand New post. Fifty people saying "it looks like this logo!"

All logo designs end up in this territory of "it looks like this" and that is something as a designer you have to deal with. We certainly didn't intentionally try to imitate his design. The mark came up organically during our sketching, which makes sense as our clients goal is to help children with dyslexia develop the ability to read without struggling. We wanted our design to reflect the love for reading that is cultivated with the ability to read.

Also we agree with the comment about the competition between the mark and type. The identity rarely combines them, the mark is used independently when applicable namely social media and the web presence, and both horizontal and vertical lockups of the wordmark are used throughout the print application. We will upload further images asap to show it in application!

Sorry for the wall of text!

tl;dr Unaware of Ivan's mark, logomark and wordmark usually used separately so good spot!

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logomotive Nov. 29 '14

I agree seems the 2 together are Clashing.

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