Advantage Racquet Tech V2

by zmcfarlen • Uploaded: Nov. 07 '07

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Description: Here is another pass at a logo for a tennis racquet technician, specializing in racquet restringing. See version one at http://logopond.com/gallery/detail/19184 Trying to simplify the mark some, but has it gotten too flat? I welcome your suggestions. Thanks!
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Lets Discuss

sdijock Nov. 08 '07

They type is nice, but just showing a racquet standing alone is a little boring. Why don't you use the center part of the racquet (the space between the grip and the head) as one of your %22A's%22 in %22ADVANTAGE%22?

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Sdijock Nov. 08 '07

You don't know that unless you try. There might be a way to make it work. It's at least worth taking a look at. If it doesn't work then it's only 5 minutes of your time wasted. If it does work then you have a more dynamic logo. Isn't that what being a %22creative%22 is all about clashmore?

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zmcfarlen Nov. 09 '07

I actually tried integrating the racquet as the first %22A%22 in this version, and didn't come up with a solution that worked for me. But it may be worth giving another shot. Any specific ideas on different ways to treat the racquet? As you can see in V1, I cropped it to focus on the %22A%22 form but got feedback that it looked too much like the Eiffel tower. Is the racquet strong enough to stand on it's own without the wordmark? On decals, for example?

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cresk Nov. 10 '07

at first glance, it looked like a rope to me :)

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