LogoPond - Identity Inspiration -

Books

While design is visual, it never hurts to crack open a book and find out some some history on what has been done and how to it. This selection of reading material will help the identity designer find their voicewhile creating imaginative/creative marks.

Articles - from around the web

As with books the written word has always held a certain power of explaination, enjoyable and full of useful ideas and information these select passages embody logo design, identity creation, and brand strategies from varing minds across the web.

Drawing a Good Logo: Nathan Smith • sonspring.com; I just finished reading Lealea's great three part series on the Art of Self Branding (1, 2, 3). I thought I would share a bit about how my own thought process works. Specifically, I will talk about the influences and factors that went into branding the Godbit Project. At first,[...]

Minimal Logo Design: Nathan Smith • sonspring.com; Today, my wife and I spent the better part of our rainy afternoon at the H&R Block office. I say that not to complain, but to bring up something that I found quite interesting. Their signage was all quite nice, and the office was painted to match their branding. Overall,[...]

The first rule of web design is you do not talk about web design: Andy Rutledge • andyrutledge.com; Quick, right now, go to your three favorite Web designers' weblogs. Are the current articles design articles? Do the current articles have anything at all to do with visual design? Not likely. I'd wager that the articles you find will be about accessibility, scripting, the DOM, Web standards, semantic code,[...]

Logo Misapplication: Andy Rutledge • andyrutledge.com; I believe that the logo is the most abused, misapplied, misconceived, wrongfully distracting element of design and business today. I encounter too many people in business who believe that their logo should define them. The reality is that they should define their logo. For some reason it seems that this[...]

Constructing the Perfect Logo: Andrew (AJ) • devlounge.net; Logos are the keys to success - the starting point for branding of any kind. But how can you put one together that stands out, and creates an original remember-able icon for your site? Today, we're breaking down some of the best rated logos on Colin and David's Logopond, and[...]

The Art of Self-Branding: Lea Alcantara • lealea.net; Branding. Most people think that a "brand" begins and ends with the logo, when the truth is much more than that. Essentially, a brand is an idea and perceived value formed by its intended audience based on a company's culture, product, and service. An identity system that includes the logo[...]

Fl.ower.: Greg Storey • airbagindustries; As some of you know I got the chance to work with the super joyful people of Happy Cog on their project for Ma.gnolia, that keen social bookmarking application that more and more people are using. With every large project there is a lot of unseen work that gets left[...]

Forum: Stylegala thread • stylegala.com; This conversation started about copyrights to webdesign materials but branched out to a discussion on how to handle copyrights in general as it pertains to the client's request for all production art after the job is complete. Good content here on both sides for and against releasing the the art[...]

Logo design where 1 + 1 = 3 !: Johan Van Den Rym • http://fadtastic.net; In a nutshell … a logo of a website is part of the brand of a website. Not to sound like a wiki but let’s regurgitate the definitions. It is a name, symbol, monogram, emblem, trademark, or other graphic device designed for easy and definitive recognition by the audience of[...]

The Next Dimension - Logo Design Goes 3D: Matt Davies • http://fadtastic.net; Ok so three dimensional computer design has been around for ages. It is used for everything and anything, on print design and on screen. So why is it that we still design flat 2d logos? Is it because our clients like to be able to go to print with just[...]

Web 2.goo goo gah gah: Tammie Lister • http://fadtastic.net; When you look at the various entities labeled Web 2.0 there is a resounding message that the web has gone back to school (possibly even pre-school) and got the crayons out for Web 2.0 branding. Web 2.0 branding is paint by numbers and hand to your toddler offspring to add[...]

Retracing Design Direction Dots: Neill Archer Roan • http://www.neillarch; Working as a graphic designer - like many artistic pursuits - can be a lonely occupation, especially for freelance or solo designers who don't work within a studio collaborating with other designers. For these folks, the WEB is a great resource - a place to seek information, advice, and inspiration.

The function of the logo: Zoltan Sebestyen • http://www.relogodes; In order to discuss the general function of the logo, we must firstly identify and define the environment where this will have to fulfil its function. The environment is called brand and the definition is as follows: the brand is a collection of ideas and images, a collection that constitutes[...]

8 ways to drive a graphic designer mad.: GRoY • http://groy82.blogsp; As everyone knows, graphic designers are the reason there are so many wars in this world. They get inside our heads with their subliminal advertising, force us against our will to spend money on the worst pieces of shit, and eventually, drive us to depression and random acts of violence.[...]

Design and the art of the clever logo.: QuadMachine • breadline design; Softdrink giants Red Bull GmbH, based in Austria, have held an epic share of the global energy drinks market since the introduction of their now famous stimulation drink, Red Bull. Selling over 3 billion cans in 2006 and holding a 50% share of the US energy drinks market, they have[...]

Fonts

All great identites start with a great selection of fonts. Whether care is taken to carefully pick a hand full of fonts, or you fill the page and start deleting till one 'fits' you can never have enough. Signed in members can submit their favorite freebee, and paid sites.