LogoPond

@LadyGrey No problem :)

@Yeah just like eggy in a basket :)

Thanks for taking the time to comment everybody, I'll start from the top.

Gareth - Thanks for the link, I definitely see what you mean. Including the leaves in that context does differentiate the two.

Szende - Thanks! The egg represents birdlife as a collective, it isn't specific to a particular species or variety.

David - He does :)

Roy - I did try that earlier down the road & to be honest it looked kinda wierd, but, having a revisit to it (and maybe other avenues) couldn't hurt.

Another idea I was giving thought to last night, specifically for print application - having the egg as a die cut.

Richard - I really like the idea of bring in other elements across the branding platform rather than 'busy up' the logo - I do feel that there could be more done to increase the distance from the image the Gareth linked.

I have some images that I was experimenting with late last night(I'll add to the variations shortly).

Thanks Mike, at the end the day that's all the matters - a good, compelling talking point :)

Variations are up;

1. I dug up the early 'Egg Hole' version, it could still be refined greatly, but in my opinion, it just doesn't balance on the vertical axis.

2. Experimentation with portraying the 'atmospheric' nature, I would implement these as embelleshments through the web & print collateral, theoretically, they could be used as sub-brands.

3. Same as 2, but with the aperture removed, stripping the idea down to the base egg which could either be white or a die cut.

Simplicity is subjective :D