glaze

by atomicvibe • Uploaded: Jul. 26 '11

Float

Description: Logo for a trendy, metropolitan bakery that allows customers to glaze and decorate their own unique doughnuts. I wanted this to look really tactile, gooey, and sweet - like you really want to take a bite. Type for "glaze" is custom, and reflects the roundness of a doughnut.
Status: Just for fun
Viewed: 9936
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Lets Discuss

marscall Jul. 26 '11

mmm that looks tasty and moist! haha :) Love the feel you gave the donut. If I may say something, not that relevant, at first glance the shape didn't quite feel that %22donuty%22, but grew into me nonetheless.

designtofeel Jul. 26 '11

I would love to see some sprinkles on this baby!

qyper Jul. 27 '11

like it. maybe text could be better but it's just my opinion %3B)

Atomicvibe Jul. 27 '11

Thanks for the comments and floats, guys!*@Marscall, the shape is supposed to be a combination of a doughnut and the letter G. Is that nit coming across?*@Sam, I thought about adding sprinkles, but I wasn't sure if it would look too cluttered or not. I'll give this a try and see. *@qyper, what about the text don't you like? Is it the typefaces or the the way the tagline is off-center?

nathantrafford Jul. 27 '11

don't you dare change that type!! it's fantastic!

Bernd Jul. 27 '11

clean work ...really hard candy this one !

Raoul Camion Jul. 27 '11

Nice one, I want eat it :-)

Sean Heisler Jul. 27 '11

Ha, nice one! The frosting looks delicious! By the way, I saw your business cards on Creattica and they look great!

atomicvibe Jul. 27 '11

I did a version that uses slightly modified type: http://logopond.com/gallery/detail/142748*What do you think? Does it add anything to the design?

atomicvibe Jul. 27 '11

Thanks for all the comments and floats, guys! I really appreciate you checking this one out.*@Nathan, originally, I really wasn't going to change the type%3B I was just curious about what qyper did'nt like about it. See v.2 (link posted above). What do you think about that?*@bernd, %22hard candy%22 - are you referring to Madonna's album cover or the women's nail polish brand? Or something else?*@Raoul, thanks man! Yeah, me too!*@Sean, thanks for all the nice words, man! I appreciate you taking the time to check out the biz cards :)

atomicvibe Jul. 27 '11

Sorry to triple post, but I wanted to share my Flickr set for this one: http://bit.ly/n28R5i*In it are some initial sketches as well as some color options. Sam, I tried the sprinkles, but I thought it cluttered up the design. Instead, I did one that uses %22funfetti,%22 which is a LOT cleaner than the sprinkled version, but I'm not sure about it. I think it's too much. I really want this to look sleek and metropolitan, like a trendy bakery you might find in Manhattan, and I really like the cleanliness of the doughnut with just the glaze.

designtofeel Jul. 27 '11

Yeah, you're probably right.

marscall Jul. 28 '11

Although the funfetti version looks really cool, i think the best way is to keep it as it is, as you mentioned. On the other hand, the second version of the type is amazing, i really dig it, but it has a high icon value, and i think it would be too much for the whole logo... i dunno, i think it works fine alone...**About the shape, yes the G comes right upfront dont worry :D, what i meant was something more %22blended%22, like if the middle part was more curvy, like a spiral. Just an opinion though

atomicvibe Jul. 28 '11

Thanks for your input, Martin. Yeah, I see what you mean about the type in the second version being iconic in its own right. However, I think it does stop juuuuuust shy of being too overdone to accompany an icon. Honestly, I have an inclination to develop an alternate version of the logo - an all type execution - that pulls in some of the gooey, drippy, glazed elements found in the doughnut.