American Telecom

by JeffFisherLogoMotives • Uploaded: Jun. 04 '07

84af4eae76c992954c3d63dcffc44851.png

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Description: This logo re-design, executed in 1997, won an American Corporate Identity award and appears in the books New Logo: Two (Singapore) and The New Big Book of Logos.
As seen on: bLog-oMotives
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Lets Discuss

dache Jun. 04 '07

The down moving curves makes its dynamic rather negative.

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Jeff Fisher LogoMotives Jun. 04 '07

Ah...it all depends on how you look at it. The client - and myself - saw the waves radiating out and upwards...

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nido Jun. 04 '07

i saw the curves neither moving downwards nor upwards but rather sidewards... guess that makes me a realist then :)

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Jeff Fisher LogoMotives Jun. 04 '07

nido - Yep, you must be the realist. I'm the optimist. dache is the pessimist? :o)

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senterbrands Jun. 04 '07

Goodness here we go again.

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OcularInk Jun. 04 '07

LOL!!! I can see it going in all directions. What does that make me, an idealist?! Great illustration, Jeff.

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raja Jun. 04 '07

I totally see the upward radiating waves, nice mark! (that was the little guy sitting on my shoulder speaking)..I must be the ventriloquist

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dache Jun. 04 '07

No, simply no need to be personal.

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OcularInk Jun. 04 '07

Weren't we all just being funny? Where's the sense of humor.

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nido Jun. 04 '07

sense of humour?... thats kaimere... he'll be here shortly:)

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senterbrands Jun. 04 '07

OK...I do see the outward and upward waves. However I do see waves moving to the side. So I guess I am in the same boat as some of the others. So now that is said...is there another direction that I am missing? :)

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chanpion Jun. 04 '07

10 years on and still generating a debate. Well done Mr Fisher!

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Jeff Fisher LogoMotives Jun. 04 '07

I was being funny - I guess some people don't have a sense of humor. :o)**

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nido Jun. 04 '07

never mind indiana... never mind.

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