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Description: In 1980, my first year out of college, ad agency owner Al Bauer asked me to design an abstract icon to identify his firm. Early in the process he selected this design - which most likely evolved out of my interest in the minimalist logo imagery I studied in school during the 1970\'s - thinking it represented how advertising was orderly until something went completely out of whack. About a week later he realized it was very abstract lower-case a and b letterforms.
As seen on: Creative Latitude
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