kek said on
Feb. 25 '12
Less is more
This symbol can be found carved into the pavement in the ruins of Pompei (310 B.C). I'ts purpose was to to lead the way to ceartain service in the city:
Putting a deep and complex meaning into a simple sign or a monogram is the greatest challenge for a or logo- or a monogram designer ;-)
Creating a logo based on a complex illustration can be an ideal solution when a company's brand needs a unique look. But as I mentioned before, can have a significant hurdles along the way - How does the logo, for example, appear in the small "Url" field, in your Browser?
An amateur can produce a visually appealing and colorful piece of art that fails to represent the Company's brand, or adequately tell its story- Only an Illustration with a text?
The use of simple colors and shapes makes it easier to perceive by the viewer. It is easier on the eyes and will be easier to remember. One glance at it makes it you remember it due to it's simpleness and strong Iconic visual - for example the logos of Nike, Apple or FedEx logo and more...
"Some simple logos actually have complex meanings. These are done by really great logo designers for they are able to integrate a hidden message no matter how simple the design is. Now take a look at FedEx%u2019s logo. It uses simple typography and two colors only but as you look more at it, you can see a hidden message. In between the letters e and x is an arrow which symbolizes the company%u2019s aim for progress"
Your design doesn%u2019t really need to be complex in order for it to look professional and trustworthy...
...Simplicity is beauty.