by seerowunni • Uploaded: Apr. 06 '10
Om. The sacred syllable known throughout the world. The exclamation that marks the beginning and the end.
It is from this mystical symbol that we drew inspiration for the new logo symbol of Ogun Steels.
Colored using stylized shadings of gray, black, and white, the new logo symbol imparts a divine touch. The touch of purity. The hallmark of Ogun.
The smooth curve of the “O” doesn’t end where it is supposed to, but goes on to emerge into a floral design… a smaller offshoot arising from the nether end. A symbolic representation of the Ogun spirit. Always ready for new beginnings. Innovation at the heart.
And last but not the least, the logo symbol is embodied with 3d characteristics, allowing for itself to be beautifully and interestingly animated in myriad ways.
Together with the bold yet elegantly simple typeface specifically coined for Ogun Steels, this new logo with its powerful imagery is destined to create a dynamic impression.
Status: Client work