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Description: This logo is for a used clothing store. The name Seconds to Go. It lies under the Methaphor and Associative types of names, because Seconds refers to the nature of the store, wich is second hand clothes. It also relates to the target group, urban young adults, because they are people who work and have a busy life style and they need things quickly. For the wordmark I decided to do a hanger to represent clothes but I also incorporated three chasing arrows representing the cicle of the used clothes.
Status: Student work
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