The way this hooved mammal was displayed in the final logo was a great success. The popular mark consists of two shaded brown horse heads facing in opposite directions forming an equestrian jacket.
The unique positioning of the horses allow us to discover the formation of the jacket with ease. A couple of main goals I wanted to achieve, when developing a design for this logo, were to make the final product portray friendliness, dependability, and simplicity.
This logo has been featured in iheartlogos "top 11" most hearted brands of the book.
Status: Client work
Commenting: Not seeking critique