by chopeh • Uploaded: Feb. 12 '10
Gallerized Feb. '10 4c419dd01171ebcf8f16200a6043daeb.png

Description: (Revised) Logotype for a Danish online culture, design and food magazine. Played about developing a stencil typeface, not entirely happy with it yet so looking for some critique - is it legible enough?

As seen on: Danzk

Status: Client work

Commenting: Actively seeking critiques

Tags: danzkchopehblack and whitedanishstencil

More from this user:

JoePrince said on Feb. 12 '10

Yeah I read it right way. Think it looks absolutely beautiful.

LOGOMOTIVE said on Feb. 12 '10

This is soooo great. Fav!

LOGOMOTIVE said on Feb. 12 '10

I think the ANZK look great maybe play with the spacing of the D? or slightly widen but VERY cool.

chopeh said on Feb. 12 '10

Thanks for the comments - Think I agree with your there LOGOMOTIVE, does seem a little out of sync with the others.

LOGOMOTIVE said on Feb. 12 '10

LOL caps locked.

chopeh said on Feb. 12 '10

Caps lock is cruise control for cool :D

epsilon said on Feb. 12 '10

This is totally legible.

Have you tried building D's vertical stroke out of N's end caps, i.e. just two triangles?

michaelspitz said on Feb. 12 '10


chopeh said on Feb. 12 '10


Yeah, I've played about with various D's - but I'll give your suggestion another shot. My main concern was the legibility between the NZ, so I wanted to keep all other characters as clear as possible.

epsilon said on Feb. 12 '10

NZ is very cleverly done. It took me a moment to realize Z was missing a part :)

ethereal said on Feb. 12 '10

Nice job here!

ru_ferret said on Feb. 12 '10

yeap, very good!

firebrand said on Feb. 12 '10

I'm with Logomotive on this one. D slightly tight. Nice all de same.

Chopeh said on Feb. 12 '10

Cheers guys - The fault with the D becoming painfully obvious to
me now I've stepped away from it for a while. Will be fixing that guy in the morning!

kathariney said on Feb. 12 '10

i think it looks very elegant :)

cerise said on Feb. 12 '10

Love this, very smart

chopeh said on Feb. 13 '10

Opened up the D a little, prefer it now.

AlexWende said on Feb. 14 '10

love it, good work & yep it's legible

JoePrince said on Feb. 14 '10

Really surprised this didn't make the gallery...not every day you something unique and well-crafted like this.

chopeh said on Feb. 14 '10

Cheers guys.

I was a little disappointed it didn't make it either - put a lot of work into this one.

You win some you lose some I guess :(

vasvari said on Feb. 15 '10

Hello chopeh! Great and nice typo!

chopeh said on Feb. 15 '10

It felt like years! :(

Thanks for adding it though, made my day :D

@vasvari - Thanks!

mcdseven said on Feb. 15 '10

^Well done.

Gafyn said on Feb. 15 '10

I don't think legibility is an issue here, I read it straight away. Congrats on the gallery spot!

hamidos said on Feb. 15 '10

wow, nice concept..

kman said on Feb. 15 '10

This revised version is perfect. Perfectly legible.

raja said on Feb. 15 '10

congratulations chopeh!

I love this logo

Chad Sanderson said on Feb. 15 '10

Super! I can read it perfectly. Great solution, and well deserved gallery spot.

chopeh said on Feb. 15 '10

^^ Thanks :D

logoboom said on Feb. 15 '10

less really is more

Petro said on Feb. 15 '10

Great logo! Fantastically cool! ;-)

dust said on Feb. 16 '10

It is beautiful, but to close to Paul Barnes' work. He did something very similar to this more than 10 years ago. the font is called "dala floda" and its property of frieze magazine. This kind of game happens on some of the issues all the time.


chopeh said on Feb. 16 '10


You're right, it is very similar!

I can honestly admit I've never seen Paul Barnes work before. It's a little disappointing actually. I spent a long time working on the this logotype, with many pages filled in my sketchbook with different variants on it.

I'm making a blog post on the process it took me to design this from start to finish, so you can see how I arrived with this design.

I guess you're right, this kind of thing does come up time to time. It's just really disheartening when you've created something you're really proud of... just some guy did it before you.


positraction said on Feb. 16 '10

I'd think we'd all know by now that nothing's new or original in this line of work. As long as you're not intentionally ripping someone off, you're fine. Don't let this distantly-similar work bring you down. The logo rocks.

dust said on Feb. 16 '10

Oh yes, don't get me wrong chopeh, i really like the logo, but the similarities are evident and some people will find it too close for their taste. If you read Frieze it feels recognizable straightaway. Anyway, it's true that pretty much everything has been invented, and you might get that font as a good reference to make your letters a bit different in your logo to make it even more your own... Anyway you should know that this font is only used for the headers on the magazine and its communication, so it is still pretty unknown...

rudy hurtado said on Feb. 16 '10

This is excellent.

firebrand said on Feb. 16 '10

Yes I've seen this font style used many times over the years but it's no different to using a stencil font for example. You've made it your own by removing the crossbar of the A and linking the N and Z.

chopeh said on Feb. 16 '10

@Climax - Yeah, I understand your point - If both uses of the similar typefaces were logos I'd be more worried.

@positraction - I wish everyone could see it from that same perspective. :)

@dust - Yeah, I get that. Thanks for bringing to my attention though. I find it pretty fascinating now actually; 2 different people can create something pretty similar without one seeing the others work...

@firebrand - I've seen something around these lines now I've looked into it a bit more. Semi-glad I didn't look into it before otherwise it could have effected the outcome of this logo. Not sure for better or worse though.

@rudy & thisGuy - Thanks :D

koodoz said on Feb. 16 '10

This mark is such a sleeper - and I mean that in the best possible way - At first I kinda glazed over it, but when you take a closer look, it's pretty incredible.

I also love that the letter 'Z' is practically non-existent in physical form, yet it is still 100% legible.

mattaebersold said on Feb. 16 '10

haha I like this! It's pushing the envelope and still very readable.

Zephon said on Feb. 17 '10

Yes, it is fully legible at first sight, also meets my understanding of an individual magazine publishing culture, design and food. A solid and well done Concept, maybe not able to get a hold on cold, high key colors (i'm thinking of an alwys changing Magazine Layout), but that's just a short thought.

chopeh said on Feb. 18 '10

@koodoz & mattaebersold - Thanks for the kind words :)

@Zephon - Thanks, luckily the site is changing more to a blog style so the logo will likely remain on a consistent colour. But I agree, it could be less effective on high key colours.

designoman said on Feb. 20 '10

Cool, really fine logo!

chopeh said on Feb. 20 '10

@designoman - Thanks!

I've posted a a blog post on the process of designing this logo over at my site "here":http://www.chopeh.com/blog/logo-design-start-to-finish

Art Machine said on Feb. 20 '10

Really good job on this one Pete! And great post on your blog as well. One suggestion though, I would pull the "A" up into the ascender line slightly to correct the "A" seeming to be a little smaller than the rest.

antyclymax said on Feb. 20 '10

Despite being a good job reminds me of Shaolin style - "http://new.myfonts.com/fonts/testpilot/shaolin-style/"

chopeh said on Feb. 20 '10

@Art Machine - Thanks, and good point. However I've banned myself from poking about with it for the moment. I might notch it up a lil' when their website goes live. :)

@antyclymax - I can see where you draw the similarities there.

AMP said on Feb. 20 '10

very very cool.

Amalfi Designs said on Feb. 21 '10

I absolutely love it! Very cleverly made. The pointiness of the characters compensates for the missing lines that should be there and allows the user's eyes to follow in a consistent way. Very clever! Well done!

chopeh said on Feb. 22 '10

@Alanna & Amafi Designs - Thanks! :D

konvivial said on Mar. 10 '10

smartly done :D

plantingseeds said on Mar. 20 '10

I like the in-depth breakdown of your logo-process http://www.chopeh.com/blog/logo-design-start-to-finish/ It helped me appreciate the logo more. Well done dude. I actually prefer it black on white background, but the black/grey colours of the under-construction danish blog look slick.

chopeh said on Mar. 24 '10

@konvival - Thanks :)

@plantingseeds - Cheers for stopping by and taking a read, glad you enjoyed reading about the process. It's more than likely that on the final website the logo will be on a white background.

mabu said on Apr. 22 '10

Now that's beautiful craftsmanship. Well done my friend.

bugbug said on Jul. 15 '10

bugbug said on Jul. 15 '10

oops, I meant snap!

epsilon said on Jul. 15 '10

createur de logo said on Jan. 14 '11

Really fine logo !

FNR said on Feb. 27 '14

I really love the logo, how can I contact you? I need a quite similar logo.

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