Michael Spitz

by michaelspitz • Uploaded: Jan. 30 '10
Gallerized Feb. '10 4f1b4c71df636e4e49ab2e3056e7f08c.png

Description: Personal Branding

(Distilled mark for scale applications)


Copyright © 2010 Michael Spitz

All rights reserved.

Status: Client work

Commenting: Not seeking critique

Tags: typographyminitialiconcompact

More from this user:

mcdseven said on Jan. 30 '10

looks great at this stripped back scaled version. classic!

michaelspitz said on Jan. 30 '10

@mcdseven - Awesome!
It was kind of a trick fit... But that's the thing about 'plants' > they're quite often fractals to begin with... ;) Thanks a lot!

@thisGuy - Cheers! Thanks again! :)

myerohov said on Jan. 30 '10

ae, this really good!

michaelspitz said on Jan. 30 '10

@myerohov - Thanks a lot! :)

andreiu said on Jan. 30 '10

i event think i like this one more than the big one.

JF said on Jan. 30 '10

This is even better! Love it. Great work.

logomotive said on Jan. 31 '10

This works nice.

matjak said on Jan. 31 '10

Great work mate : )

m1sternoname said on Jan. 31 '10

harsh winter ey? looks nice :)

birofunk said on Jan. 31 '10

oh yea man this works prefectly!

michaelspitz said on Jan. 31 '10

@andreiu & JF - Ha! I was kind of afraid of that... ;) When I finished his one, it definitely stood out for me as well...
There is a certain 'random organic' quality that I had to leave out of this one in order to bump the visibility, and that I do miss from the larger mark... As it stands now, I think I'd probably like to try my hand at inplementing both > (The original, for use in most cases, and porbably this guy on the smaller end) Branding wise I think they're playing well together...so perhaps I can figure out a system to borrow the best of both worlds? ;) Cheers guys!

@logomotive - Good deal! Thanks Mike!

@matjak & birofunk - Thanks so much guys! :)

@m1sternoname - HA! You know it... ;) Thanks a lot!

OcularInk said on Jan. 31 '10

This one definitely works well too. It's much less restrictive in regards to scaling.

michaelspitz said on Jan. 31 '10

@OcularInk & lefty - Thanks guys!

michaelspitz said on Jan. 31 '10

*Quick Update* > Added type :)

logoboom said on Jan. 31 '10

Nice simplification.

raja said on Jan. 31 '10

good progression Michael

michaelspitz said on Jan. 31 '10

@logoboom & raja - Thanks a lot guys! All the feedback along the way has been really helpful! :)

Bitencourt said on Jan. 31 '10

Perfect, Michael!

logomotive said on Jan. 31 '10

Yes, You did not really lose anything but actually gained.

logomotive said on Jan. 31 '10

I meant you actually lost a lot but gained. I NEVER get right the first time.

michaelspitz said on Jan. 31 '10

@Bitencourt - Thanks again!! Greatly appreciated! :)

@logomotive - Ha! ;) > TOTALLY know what you mean! Thanks again Mike!! :)

ethereal said on Jan. 31 '10

Perfect, Michael, works great small!!

alterego said on Jan. 31 '10

good one mate

dotflo said on Feb. 01 '10

a very good adjustment to the original mark, congratz on the idea :)

nitish.b said on Feb. 01 '10


i c a hunched-back yeti

rony xu said on Feb. 01 '10

woww ... that's cool :)

michaelspitz said on Feb. 01 '10

*^^^^^Cheers Guys! :)*
Took a bit of tweaking, but I'm very happy with how the little guy turned out! The ultimate goal was a strong sense of brand cohesion > so if you feel I've hit that, I'm deffenitley pleased to hear it! Thanks again! I really appreciate the comments!! :)

jn said on Feb. 01 '10

Haha i love this even more than the other :) Good job!

eziemac said on Feb. 01 '10

Brilliant and well crafted. Nice work :)

michaelspitz said on Feb. 01 '10

@jn - Thanks a lot! :) Ha! I'd hate to think I'm making the other guy jealous... ;)

alto said on Feb. 01 '10

This is so fun, unique and friendly. Great identity!

jn said on Feb. 01 '10

Well if big brother gets jealous i think you have a minor problem :)

michaelspitz said on Feb. 01 '10

@eziemac - Thanks so much!

@alto - Cheers! Really appreciate it!

@jn - Ha! Rumble in the jungle... ;)

Wizemark said on Feb. 01 '10

Congrats on the gallery. Great work, Michael!

bigoodis said on Feb. 01 '10

This version of logo is the best and very practical. Congr-s :)

michaelspitz said on Feb. 01 '10

@Wizemark & bigoodis - Thanks a lot guys! Really appreciate it! :)

lboi said on Feb. 01 '10

love all your logos .. you have mastered the "playful" in logo design :)

logomotive said on Feb. 01 '10

yeah I was wondering when it hit FP, good.

michaelspitz said on Feb. 01 '10

@lboi - Thanks so much Sneh! :)

@logomotive - Thanks a bunch Mike! Really appreciated your feedback on the whole set! Cheers! :)

logomotive said on Feb. 01 '10

I Really appreciate that you appreciate the feedback, makes me all warm and fuzzy inside just like your logo. :) It will do well for you.

michaelspitz said on Feb. 01 '10

@logomotive - ^HA! ;) Thanks again!

@absoludicrous - Cheers Anthony! Thanks so much! :)

JoePrince said on Feb. 01 '10

If I change my name to Moe can I buy this from you Michael? :P

Rokac said on Feb. 01 '10

Glad to see this in the gallery. Congrats Michael!

chirp said on Feb. 01 '10

Again, one of my faves! Excellent work, Michael!

michaelspitz said on Feb. 01 '10

@JoePrince - HA!! For sure...but you'd obviously need a pretty big stash to pull it off! ;)

@Rokac - Thanks a lot Roko! Cheers!

@chirp - Thanks so much Todd! Means a lot!

snowkai said on Feb. 01 '10

Rly nice, and clean=)

michaelspitz said on Feb. 01 '10

@snowkai - Cheers! :)

talaljlilati said on Feb. 01 '10

It is really different approach, eye catchy, and compact.... well done ;)

fogra said on Feb. 02 '10

This is just superb.

KonradK said on Feb. 02 '10

Finally in the gallery :) Congrats!

cresk said on Feb. 02 '10

Beautiful virbrant mark, it rocks.

AlexWende said on Feb. 02 '10

Great work Mr. Spitz ;)

nitish.b said on Feb. 02 '10

it jus grows on u...g8 work wid this one buddy...)

koodoz said on Feb. 02 '10

Simply wonderful

cerise said on Feb. 02 '10

It's perfect really

michaelspitz said on Feb. 02 '10

^^^^^^^^Cheers guys!! Thanks very much!! Really pleased to have it in the gallery! So happy you guy are digging it! ;)

ryanlynndesign said on Feb. 02 '10

Great identity! The flowers are a great visual element that is "ownable" to you and looks great on its own or as a pattern. After looking at your other links, I like this version with less petals- maybe because this is the first one I saw...

Phane said on Feb. 02 '10

very nice, but for me it looks just like a customized logo for Mtv , you know ?

OcularInk said on Feb. 02 '10

^ Big stretch if you ask me.

JoePrince said on Feb. 02 '10

^^Yeah I don't agree at all. This is as unique as they come.

michaelspitz said on Feb. 02 '10

@ryanlynndesign - Thanks a lot Ryan!! Really appreciate it! A key focus for the whole set has definitely been its extended branding capability, and so I'm definitely happy to hear it's doing it's job! Cheers! :)

@Phane - I love your work, and as a result I certainly respect you opinion... However, in this case I'm afraid I'm going to have to side with Kevin & Joe...
^Having said that > If by chance someone @ MTV decides they 'like this so much' they want to give me a call...?
You can be damn sure I'd happy hear from you..! ;)

@OcularInk & JoePrince - Thanks again guys!

j-CAZ said on Feb. 02 '10

Very inspiring colors.

Gafyn said on Feb. 02 '10

I thought the first versions were great but this is even better!

michaelspitz said on Feb. 02 '10

@j-CAZ & Gafyn - Thanks a lot guys! Really appreciate it!

ask said on Feb. 02 '10

pretty cool...i digg it

felro said on Feb. 02 '10


mattaebersold said on Feb. 02 '10

This is really great! I love the colors and the depth.

michaelspitz said on Feb. 02 '10

@ask / felro / mattaebersold - Thanks a lot guys! Really appreciate the comments! :)

Phane said on Feb. 03 '10

@ Michael . 10x , I also appreciate your showcase , and this logo too. But when I saw this printed, that was my first feeling. That's all. Maybe this is just in my head :) Actually... if I'm the only one with this opinion so I need to admit that I have a problem :)) Cheers

michaelspitz said on Feb. 03 '10

@Phane - :) No problem my good man!! Media is definitely a saturated thing...and I can totally understand where you were coming from... In any case, regardless of the point, I always appreciate the feedback > it only makes things stronger.
Thanks a bunch! :)

oronoz ® said on Feb. 03 '10

Step back...this is awesome!!

michaelspitz said on Feb. 03 '10

@oronoz - HA! Thanks a bunch! > Greatly appreciated! :)

muse7 said on Feb. 04 '10

I love it! Fan(freakin)tastic :)

michaelspitz said on Feb. 05 '10

@muse7 - Thanks so much!! :)

onesummer said on Feb. 06 '10

@michael, top stuff. i'm amazed at how great it looks even at smaller sizes (i.e.your gravatar). anyway, been meanin' to ask: why pedals? don't get me wrong, I love it, just curious as to how you feel it conveys yourself and your work?

sidebar: i have to admit that I thought they were feathers when I first saw the mark. reminded me a little of some imaginary creature you'd find in a Dr. Seuss book (this is a compliment, btw!) ;)

michaelspitz said on Feb. 06 '10

@onesummer - First off, thanks so much!! :)
In an attempt to answer your question > I've definitely thought about it, and although I've honestly had a spot of difficulty explaining my thinking..I think in fact the reasoning is fairly straightforward?
Firstly, I've always had a very strong attachment to natural materials, and wood in particular... (Its strength, its endurance, its intricacy & texture...and of course the fact that each piece is unique...)
If you'll refer to my previous mark (just re-uploaded) http://logopond.com/gallery/detail/93116">HERE
(While this might be a bit of a stretch...) > If you'd consider my previous mark as the 'trunk of the tree'...I think I'd like to consider this new 'evolution' > the growth (i.e. the 'leaves') of that same tree...
*Just to clarify (despite the vibrant coloring, again my original intention with these mark's are 'leaves' vs 'petals'...but the basic concept holds water in both cases I suppose) ;)

Again, along with that strong attachment to the organism & feel of natural materials, I've always been one for a level of distillation & order (hence the tightness of original mark.) And, as I mentioned to Alen > I've always been one for an extreme attention to detail (probably best illustrated in my information design.)
Thus, my hope is that this new identity serves to echo my goal of achieving all the qualities mentioned above, along with (the true unpredictability/underlying order persistent in nature) if that if that makes any sense?

*On a side note (I have been told I'd likely do well as a 'sculptor'...that, or a 'forensic pathologist'...)
But for the #1 > the pay's a bit iffy... For #2 > I'm honestly not that into forensics or pathology... ;)

^^^Anyway *Wow...* That's totally long winded... If you made it this far, clearly I'm impressed..!

Hope this helps a bit to explain the thought process?
I'm definitely Seuss fan all the way! ;)
Thanks again for the comment!

Cheers! :)

onesummer said on Feb. 06 '10

awesome. thanks for the detailed explanation :)

michaelspitz said on Feb. 06 '10

@onesummer - Ha! No problem! Thanks for reading... ;)

Hayes Image said on Feb. 06 '10

The 'M' letterform is a cut above...nice identity set on flickr too :)

michaelspitz said on Feb. 06 '10

@Hayes Image - Thanks a lot Josh! Really appreciate it!
Pleased to hear you liked the ID set on flickr! > Still working on it, but it's getting there... :)

Gafyn said on Feb. 09 '10

Your avatar catches my eye every time I see one of your comments, colours are mesmerizing! Previously floated, just popped back to fave!

michaelspitz said on Feb. 09 '10

@Gafyn - Ha! Thanks so much Gafyn! Really appreciate it! Means a lot! :)

Chad Sanderson said on Feb. 09 '10

It took me ten minutes of scrolling through the comments to realize I hadn't actually left one. That being said...

This easily the best thing in your showcase. It's one of those timeless pieces that all the blogs will be talking about for the next couple years. Congratulations on creating something that really suits you.

michaelspitz said on Feb. 09 '10

@Chad Sanderson - ^Ha! ;) Thanks so much Chad! I really appreciate it! :)
A lot of 'me' went into this set, and honestly, I just couldn't be happier!
If I were wearing a hat, you can be sure I'd be tipping it to you... ;) Thanks again! Cheers!!

Alisa1711 said on Feb. 14 '10

Cool (:

michaelspitz said on Feb. 14 '10

@Alisa1711 - Thanks a lot Alisa! :)

JoePrince said on Feb. 14 '10

This thing is so sexy Michael. Do you ever just stare at it in awe? I know I'm guilty.

michaelspitz said on Feb. 15 '10

@JoePrince - HA!! Joe, you kill me! ;)
Cheers again!! Actually, sometimes I think I catch it staring back.....

gizm0 said on Feb. 16 '10

coool. nice form sence!

michaelspitz said on Feb. 17 '10

@gizm0 - Thanks a lot! Much appreciated!

nido said on Feb. 17 '10

wow... really gets your senses tingling...

michaelspitz said on Feb. 17 '10

@nido - Ha! You know it! ;) Thanks for the drop in!

Tømme said on Feb. 24 '10


michaelspitz said on Feb. 24 '10

@Tmme - Thanks so much! :)

Lecart said on Feb. 24 '10

yet another well deserved float. :)

michaelspitz said on Feb. 24 '10

@Lecart - Thanks very much indeed! :)

AlexWende said on Feb. 27 '10

saw this on stationerystyle.net, works really great! Awesome identity :D

michaelspitz said on Feb. 27 '10

@AlexWende - Thanks so much Alex! Really appreciate it!! :)

bruno veloso said on Mar. 02 '10

This had all reasons to go wrong and yet it did not. Great job and works great also at small sizes, like your avatar.

michaelspitz said on Mar. 02 '10

@bruno veloso - Cheers!

muse7 said on Mar. 12 '10

Makes me smile every time I see your logo/avatar and your collateral is stellar!

michaelspitz said on Mar. 17 '10

@muse7 - Thanks so much Ashley! Greatly appreciated! :)

rick! said on Apr. 12 '10

woow this is awesome!

michaelspitz said on Apr. 13 '10

@rick! - Cheers! Thanks very much indeed! :)

agingersnaps said on Apr. 22 '10

this is truly beautiful! I love this!

mcguire design said on Apr. 22 '10

Love the complete package. Nice work.

luiz_adelino said on Apr. 22 '10


michaelspitz said on Apr. 22 '10

@agingersnaps / mcguire design / luiz_adelino - Thanks so much guys!! Cheers! :)

zibbidy said on Apr. 25 '10

Fav : )

michaelspitz said on Apr. 25 '10

@zibbidy - Thanks a bunch! :)

Double A said on May. 13 '10

This is wonderful. Great job.

michaelspitz said on May. 14 '10

@Double A - Thanks a lot Adam! Much appreciated!

beczukdavid said on May. 14 '10

I like it. However it reminds me of M'tv logo and advertising style.

michaelspitz said on May. 14 '10

@beczukdavid - While you aren't the first person to bring up the reference...I will say as I have before > that mtv's 'M' is one of the more ubiquitous media icons you're to likely to come across. Thus, due to simple media saturation, truly any bolded 'M' could probably stand to comparison... That said, I believe the identity stands strongly on its own, and so I certainly don't mind the offhand reference every once in a while... ;) Thanks for the comment.

jerron said on May. 14 '10

What, that's an M? I thought it was a pair of leafy pants. Just joking!

I wish I had a pair of leafy pants.

michaelspitz said on May. 14 '10

@AnthonyLane - ^^Ha! ;) Seriously! I mean what are we...a bunch of mindless media sponges?

^As for silkscreen...she's a comin' ;) A buddy back home actually offered to start a run for me last month... But to be honest, it's really the kind of thing I'd prefer to oversee/execute myself. At the moment, Croatia doesn't appear to be the best spot to be setting up physical production...however I am working on swinging something else stateside.

Rest assured my good man > you have a secure standing order on the first run!

michaelspitz said on May. 14 '10

@jerron - Haha! ;) Dammit, me too! Of course for those, we'll probably have to talk to my guys in Hong Kong...

palattecorner said on May. 19 '10

hii...saw u r works in veer...i done my first work using u r caption......like u

blakemcdivitt said on Jun. 22 '10

The best personal mark I have ever seen!

michaelspitz said on Jun. 22 '10

@palattecorner - Cheers!

@blakemcdivitt - Thanks so much Blake! Really truly appreciate it! :)

ALL4LEO said on Oct. 14 '10

Love your mark, awesome "face" !

michaelspitz said on Oct. 15 '10

@ALL4LEO - Thanks very much! :)

13mu said on Dec. 15 '10

I love it!

michaelspitz said on Dec. 15 '10

@13mu - Much appreciated! :)

Alex K. said on Feb. 28 '11

just perfect logo! idea of a symbol is very nice.

michaelspitz said on Mar. 10 '11

@Alex K - Thanks so much! :)

macov said on Apr. 23 '11

nice typo!

michaelspitz said on Apr. 24 '11

@marcov - Thanks very much!

nickhood said on Aug. 29 '11

I've seen this for awhile and i always thought it was great. Such a unique approach that i wouldn't have thought of. Really memorable.

ColinTierney said on Apr. 01 '12

i had a feeling it was you next...congrats on the feature and the great showcase to go along with it!

13mu said on Apr. 01 '12


sbdesign said on Apr. 01 '12

Den, ne vyebyvaisia


sbdesign said on Apr. 01 '12

Nekotorye - prosto - ne znayut:)

vergad said on Apr. 01 '12

i won't tire of seeing this leafy M on the front page this month. one of my all time favourite logos. congrats on the feature michael.

javaap said on Apr. 01 '12

Congrats man!!!!!

szende said on Apr. 01 '12

yes, Congrats!!!!! (:

Mikeymike said on Apr. 02 '12

C O N G R A T S !! So nice to see you "M" on the front page, Sir. well, well deserved.

Type08 said on Apr. 02 '12

Gratz buddy, Croatia can only be proud of having you under its flag! Rock on!

logomotive said on Apr. 04 '12

Gratz Michael!,.. I thought you were already featured :)

wizemark said on Apr. 04 '12

boom! bravo, bravo!:)

joeprince said on Apr. 04 '12

Congrats Michael! Well deserved man.

michaelspitz said on Apr. 06 '12

Thanks so much for all the congrats guys! It's an honor to be featured, and as always, I truly appreciate all the comments and support! Cheers!

brandsimplicity said on Apr. 06 '12

Congrats Michael! Really find it hard to believe this is your first time featured:)

Sean Heisler said on Apr. 11 '12

Congrats, Michael!

ocularink said on Apr. 11 '12

Congrats on the feature, dude! Way to go!

nitish.b said on Apr. 11 '12

finally...:) conrats splizy

yhanktou said on Apr. 12 '12


michaelspitz said on Apr. 13 '12

Thanks again guys! Greatly appreciated!

atomicvibe said on Apr. 16 '12

Yet another truly deserved feature spot. Many congrats, Spitzy! You totally belong in this category of designers. I remember stalking your work from way back on Flickr. You're one of the best, man. Keep it up!

bartaviousweaver said on Apr. 18 '12

Great Job!!!

rudy hurtado said on Apr. 20 '12

Better late than never Michael, congrats man!

sverdlychenko said on Apr. 22 '12

Perfect! :)

tabithakristen said on Aug. 14 '13

I didn't know you outsourced this project Michael! hahaha. jk jk.

atomicvibe said on Aug. 14 '13

@Tabitha, LOL, this designer (I use that word jokingly) is even claiming the new DC comics logo! Not to mention Mike Erickson's Selma Railroad Days logo, among many other obvious rips. What a fuggin' joke!! When will this piracy end?

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