Magic Identity

by felro • Uploaded: Jan. 16 '10
Gallerized Jun. '10 f22809cddb9f415d06ff9a7f9b7c137c.png

Description: I have re-branded from "felro" to "Magic Identity". I'm still felro though, it is my nickname of course.

Magic Identity:

The word Magic represents the various interesting (yet sometimes weird) thoughts in my head and my thought process which helps me obtain a desired result in anything I do (mostly designing, since that's what we're talking about here). The word "Identity" represents one of my services as a designer, it includes branding which is the identity for a company. This icon represents a male (me) holding up his tool or his weapon of choice (This is my version of the Magic Wand tool). The meaning behind this icon is seeking knowledge through enlightenment. The wands light guides me straight along the treacherous path when seeking the road of knowledge (knowledge in all aspects of life and things. It is the factor that helps me obtain an answer to a problem). I am a fond believer that the road to knowledge is straight and true, one errs and errs and errs again...but less, and less, and less. The Magic Wand is the enlightenment I need to obtain knowledge, which is the real tool to obtaining a desired conclusion.

Status: Client work

Commenting: Not seeking critique

Tags: felroidentitymagicfelroidentity

More from this user:

JoePrince said on Jan. 16 '10

Very nice Felipe. I see a rocket in the negative space between his legs for some reason too, sure it was nintentional.

JoePrince said on Jan. 16 '10


felro said on Jan. 16 '10

Yea that was unintentional, thanks commenting Joe!

brandclay said on Jan. 17 '10

i love it! great idea felro, awesome silhouette

ideoma said on Jan. 17 '10

great logo! have you considered turning the torch handle into a narrow triangle (with the point down) so that the geometry of it would be more coherent with the pointy arm? i think it would the perfect that way. nice one =)

felro said on Jan. 17 '10

Thanks Sean and ideoma. I really appreciate the comments and floats guys. I'm extremely happy with the way this one came out. It is very solid and it represents me very well as a growing artist. I feel and see my style of design slowly but surely changing.

Yeah, the torch handle was a narrow triangle when I started designing it. I felt it complimented the male in the icon, but I also felt that it took a lot away from the original shape of the Magic Wand tool. Even though this is my magic wand that I'm holding, the wand should still have its original handle shape, it is the light that shines differently because of the person who's holding it. Thanks again for the comments guys!

Sparks. said on Jan. 17 '10

i luv the design along with the concept and the thought u put into it

felro said on Jan. 17 '10

Thanks man that means a great deal to me.

Type08 said on Jan. 17 '10

Yo Felro, my man, just to show you, I did a simplified version of this concept a month ago, so take a looksy http://logopond.com/gallery/detail/87044

felro said on Jan. 17 '10

What's up Alen. Yes, I see the similarity that there is a figure with his arm raised with an object in his hand. I've never seen that logo of yours bro, I've must have missed it, it's not my style to imitate or copy, so I apologize for that if you feel like it's too close to yours. I do feel I put a lot of time, energy, and great thought into Magic Identity and my initial thought is to not change it. However, if you feel that it's unjust, then I'll change it up bud. It says on the description that it's a work in progress, have you finished the final?

Type08 said on Jan. 17 '10

All good bro, just wanted to show you, those 2 can stand together and mine is still wip (it'll be for an online design blog)...

felro said on Jan. 17 '10

Alright bro, sweet. Keep me updated on that logo bro.

Type08 said on Jan. 17 '10

Dealiyo Felipe!

KGB said on Jan. 18 '10

looks nice.

felro said on Jan. 18 '10

Thanks KGB :)

JF said on Jan. 18 '10


felro said on Jan. 18 '10

Very happy to have read your comments guys. I'll definitely look into your pointers. Shadow and "by Felipe Rojas" will definitely be gone when I include it on the website I'm working on. Something just told me I needed to leave it up there for now. Thanks again gentlemen!


ethereal said on Jan. 18 '10


felro said on Jan. 18 '10

Thanks buddy =)

logomotive said on Jan. 18 '10

dig the high waters the most :)

ethereal said on Jan. 18 '10

^Ha! Yes, love the floods!

felro said on Jan. 18 '10

that's weird, it's my favorite part too, hahah

javaap said on Jan. 18 '10

ahahha funny stuff :), great new logo man!!

felro said on Jan. 19 '10

Thanks a bunch man =)

nomhak said on Feb. 01 '10

Absolutely gorgeous. Perfect example of simplification. Good stuff man - the only thing that bugs me is the left shoe. Its got more of an artsy feel. Not sure if that was intended.

michaelspitz said on Feb. 02 '10

Awesome mark! :)

felro said on Feb. 02 '10

Appreciate it fellas, thank you

felro said on Mar. 26 '10

Thanks for the floats

gary said on Apr. 01 '10

this is great!

felro said on Apr. 15 '10

Thanks Gary

Tømme said on Jun. 11 '10

love your story behind the concept! All the best luck with your new identity mate! the mark looks phenomenal!

dannygdammit said on Jun. 11 '10

wow this is really nice.

felro said on Jun. 11 '10

Appreciate it fellas! :?)

milou said on Jun. 11 '10

Always liked this one Felro. Good touch.

felro said on Jun. 11 '10

Thanks buddy :?)

michaelspitz said on Jun. 11 '10

Always dug this guy :)

lumo said on Jun. 11 '10

love your explanation for your brand. well done.

felro said on Jun. 11 '10

Thank you both. Yeah lumo I put a lot of thought into this one, and I'm still very happy with the way I executed.

ryanlynndesign said on Jun. 11 '10

I love it. I could do without the gray "streaks" coming from the wand, but it's not a deal-breaker.

felro said on Jun. 11 '10

Thanks man, it's fine though.

thewebster said on Jun. 12 '10

Hi, a nice mark. Yesterday i saw a rip-off at hatchwise.

lumo said on Jun. 12 '10

the webster, Agree with you here. There is really no comparison to the quality shown here.

And, yet these places seem to be doing ok. no?

felro said on Jun. 12 '10

Thanks for the link Webster. It's happened to me before and to several designers here at the pond. The only thing I could really do I feel is make a hatch wise account and put the guy on blast for giggles...

felro said on Jun. 12 '10


hitbyreindeer said on Jun. 12 '10

i just wanted to say how stunning this logo is, as is the rest of your work, mis respetos.

felro said on Jun. 12 '10

gracias por tu palabras amigo

epsilon said on Jun. 12 '10

Shoelace is a nice touch :)

felro said on Jun. 13 '10

Thanks a lot guys

sbj said on Jun. 15 '10

congrats for gallery spot.. nice..

SteveG said on Jun. 15 '10

What are you wearing!? :-p

Really like it. Very strong, positive and uplifting identity.

felro said on Jun. 15 '10

Thanks a bunch guys, means a lot.

bleeding design said on Jun. 17 '10

nice one:)

felro said on Jun. 17 '10

Thanks bud :?)

actiondesigner said on Jun. 20 '10

great style.

idil said on Jun. 20 '10

Great idea, perfect logo. I too see a rocket. :)

duyguvenc said on Jun. 22 '10


felro said on Jul. 02 '10

Thanks gentlemen aoww

julium said on Aug. 04 '10

Loved it!

philipbrunner said on Aug. 10 '10

Nice! Well done.

ali05040 said on Aug. 21 '10

in my opinion , i think if you redesign it with Magic Wand only , that will be more better

felro said on Aug. 25 '10


sachq1 said on Jul. 20 '11

which font??

felro said on Dec. 17 '11


magicshadow said on Dec. 18 '11

it would suit me;)

felro said on Dec. 29 '11


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