Forma Humana(TM)

by bartodell • Uploaded: Jul. 22 '09
Gallerized Jul. '09 246c4724417f25556b2c4eb6bfbd697a.png

Description: This is branding for a new affordable specialty brand of shampoos, conditioners, lotions and soaps. The name means "the human form" in Spanish and the brand carries the tagline "Touched by Nature(TM)". I felt along with the client that an integration of a human form with a nature element would fit nicely.

Status: Unused proposal

Commenting: Not seeking critique

More from this user:

dannygdammit said on Jul. 22 '09

I like this use of color the best

sdijock said on Jul. 22 '09

I prefer the colors on this one but don't like the way the color just ends when it gets to the leaf. You should create an opacity mask and let the color blend out to nothing instead of making it a hard stop.

sdijock said on Jul. 22 '09

Nice font BTW. What is it?

bartodell said on Jul. 22 '09

Thanks Danny. Sdijock it is a highly modified version of Myriad Pro Semibold. :)

Type08 said on Jul. 22 '09

Well done, Bart!

gyui said on Jul. 22 '09

i like this concept but I am also wondering about the fill transitioning into the hand.

bartodell said on Jul. 22 '09

Thanks for the comments everyone. This was a previous concept that was not selected. Therefore I did not refine this as much as needed, for instance the color fill. The final branding can be found at this link... http://bit.ly/15VF3e

Brandsimplicity said on Jul. 25 '09

Nicely done Bart

mabu said on Jul. 26 '09

Awesome job, Bart!

Tømme said on Jul. 26 '09

beatifully executed!

JohnM said on Jul. 26 '09

really cool!

crislabno said on Jul. 26 '09

sweet design Bart

relate said on Jul. 26 '09

Hey bartodell, great mod to the Myriad Pro Semibold font. Did you use a font program to do that, or another method? If you used a font program, might I ask which one? Love the mods; great balance.

dudafugaz said on Oct. 03 '09

Definitivamente esta mejor este que el del link que pones como el resultado final... obviamente con muchos de los retoques sugeridos por otros antes... de dondes sos bart?? saluda Eliseo desde argentina!! ;)

ColinTierney said on Oct. 13 '11

again, nice work here.

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