by micahharris • Uploaded: Jun. 18 '09

Description: McDougal's is a restaurant specializing in fresh, never frozen chicken. They're looking to grow and eventually franchise so they needed an updated logo and all around stronger brand.

You can see their current logo here: www.mcdougalschicken.com/

Status: Unused proposal

Commenting: Actively seeking critiques

Tags: restaurantfoodnashvillechickenmcdougals

More from this user:

firebrand said on Jun. 18 '09

Cockadougaldoo. IMO the rooster likes a little lifeless. Punch him up a little and maybe include some negative space in the feathers or maybe a woodcut effect.

firebrand said on Jun. 18 '09

sorry, 'looks' a little lifeless.

micahharris said on Jun. 18 '09

Thanks for the suggestion, firebrand! The owner of the restaurant actually drew the rooster in college and is really attached to it. I'm going to see if he'll at least let me clean it up a little. I'll repost if I'm able to get a crack at it. I freaking love your woodcut idea though.

nattiemon said on Jun. 18 '09

after seeing the mark, i was going to say the rooster would it would look nice if were bigger, maybe the squawk, could be different and the rooster larger? just a suggestion, by the way i thought that people dont really eat roosters that often?

sdijock said on Jun. 18 '09

Overall it's nice. Personally, I think "McDougal's" should be slightly larger to stand out a little more, but that's a personal preference.

micahharris said on Jun. 18 '09

@nattiemon - Thanks for the suggestion! I struggled with making the rooster larger, but it seemed to get a little tight within the circle. I'll keep working on it.

@sdijock - Thanks for the nice words. That's a good call and I've wondered if the client will say the same thing - not to mention needing to be kerned a little better.

OcularInk said on Jun. 19 '09

This a great, man. Love me some McDougal's!!

gyui said on Jun. 19 '09

everything is great micahharris, not so sure about the little flourishes, but really awesome job!

micahharris said on Jun. 23 '09

Thanks for the comments, guys! McDougal's definitely makes some tasty chicken.

I just uploaded a new image with a couple of changes. The name is bigger, the red outer circle is bigger, the yellow core is smaller with the rooster being smaller too. Seems to read better. Still working on it...

oliver13 said on Sep. 29 '10

Great logo design micah :) I like it

Carried in Cruzine: http://www.cruzine.com/2010/09/17/restaurant-logos/

micahharris said on Dec. 09 '10

Awesome! Thanks, Peter. I'm honored.

Please login/register to make a comment, registration is easy,