Swing Studios

by struve • Uploaded: Feb. 27 '09
Gallerized Feb. '09 8d29726cf813159ac16b4f6c7d8ce7d3.png

Description: updated 2X

Status: Client work

Commenting: Not seeking critique

Tags: perspectivemovementgreenswing

More from this user:

THEArtistT said on Feb. 27 '09

cool, but are the ropes supposed to be positioned so erratically? even overlapping? the perspective is weird, too, on the swing set mostly, but the letters as well.

struve said on Feb. 27 '09

well i did fix the one overlap on the ropes of the S & W. as for the perspective of the letters the only thing i can tell you is that i wanted (some of) them look almost twisted like children do sometimes when they swing (N for example). my goal for anyone who viewed this was for them to almost hear the creaks and squeaks of the letters swinging, blowing in the wind, perhaps....

swa said on Feb. 27 '09


cerise said on Feb. 27 '09

Struve....nice job

Black ColourBash said on Feb. 27 '09

Terrific concept I think, and wonderfully innovative execution!

segment said on Feb. 27 '09

Cool and fresh ideea. You could try some shadows on letters to increase the motion impresion...

cake_sama said on Feb. 28 '09

cool, wondering what it would look like without the "swing frame"

shirazk said on Feb. 28 '09

AWESOME. I think 'productions' is a tad small, but I love it. It's great that such a detailed graphic could still work as a single or two-colour as well.

struve said on Feb. 28 '09

^^^ hey thanks, all! this is my first one on the home page!

Farmill said on Feb. 28 '09

Really terrific work! Love it.

THEArtistT said on Feb. 28 '09

The perspective on the letters themselves is fine really. It is the perspective on the swing set that confuses the eye (is the left side closer? is the right side closer? can't tell). I would also argue that lining up the ropes of the swings so they are consistently spaced like they would be for a real swing set would improve this and you would not have to move the letters much if at all. It is a very cool idea and mark, just needs some tweaking to the execution to make it perfect.

webcore said on Feb. 28 '09


LoGoBoom said on Feb. 28 '09

I think the letters work really well but the frame itself (particularly the right side) is wacky perspective.

logo-design said on Feb. 28 '09

I think the comments about the perspective are a bit ruogh :-) This is a really beautiful logo. Well done.

dannygdammit said on Feb. 28 '09

agreed. perspective is way off with the bars.. the only thing that would bother me about that is I'm not sure if it's a playful-intentional type of thing or if it's misjudgment.. I would suggest either exaggerating the weird perspective so people know it's not an accident, or straighten it out a bit.. it's still very cool though. kudos.

logomotive said on Feb. 28 '09

I like it but think you should do the same on the rings connnecting to the bars as you have the letters.

struve said on Feb. 28 '09

as far as the perspective goes, i based it off of a picture of an actual swingset.....so i guess take that for what its worth. maybe there was some accuracy lost in the 3-D to 2-D transition that i will have to account for and make adjustments. (although i'd still like to think it looks somewhat three dimensional)

Thanks to all for the compliments/critiques.

raja said on Feb. 28 '09

love at first sight!

THEArtistT said on Feb. 28 '09

oh, it is definitely three dimensional. I know I'm being nit picky. I do love the concept. it is fabu.

renalicious said on Mar. 01 '09

This logo would be a lot stronger without the frame.

bogdanv said on Mar. 01 '09

i like this.

antropos said on Mar. 01 '09

that's awesome!!!

esotericsean said on Mar. 01 '09

Awesome! Great angle, it looks perfect to me :)

saawan said on Mar. 01 '09

Amazing! Love the execution as well as concept! :)

tickey said on Mar. 02 '09

Lovely design and very helpful discussion.

struve said on Mar. 02 '09

^^ thanks to all!

Unfortunately today this got rejected so i guess its back to the drawing board, or keyboard....

gyui said on Mar. 02 '09

almost missed this one! nice job struve! :)

bediggity said on Mar. 03 '09

I like this! I even like the wacky perspective of the swingset. It seems fitting...

bediggity said on Mar. 03 '09

Was it the concept they had a problem with? or were they concerned with legibility? I wonder it there's a way to simplify the concept

itsgareth said on Mar. 03 '09

you could lose the swing altogether an just keep the type and ropes, that would still get the essage across imo. Id like to see this in black and white.

cerise said on Mar. 03 '09

Yeh that might be cool too

creamycss said on Mar. 04 '09

Great logo, I like it! ;)

canarinho said on Mar. 04 '09

great idea and logo...congrats

redharedesign said on Mar. 05 '09

This could turn into a very nice little animation. Nice work, I like the action.

c4creative said on Mar. 05 '09

Looks cool Struve! I would drop the front right foot of the swing down so that it sits lower than the left side to create more real perspective. Also not sure if you need the drop shadows, kind of distraction. You've hit the swing motion right on with the letters. I love it.

dikkers said on Mar. 05 '09

the perspective of the frame is fine if you look at it as though the outsides are leaning towards the top bar with the bases splayed a bit wider. If they were meant to be straight up and down vertical, that's where it gets a bit screwey and lost in translation as you said.

i love it as is, but would be interested to see it with consistent rope alignment and no frame.

What did they reject it on Struve? did they have an alternative?

struve said on Mar. 06 '09

they wanted a more abstract interpretation, as opposed to my more literal route. (that would have been nice to know before hand....) also didn't want to use it on the gradient background/or colored background all the time and while i still think it looks OK on white, i have to admit, it does really POP alot better on this background...

theartistt said on Mar. 06 '09

Sell it on IncSpring. The concept is great (regardless of my issues with the execution).

struve said on Mar. 06 '09

i have always wondered about IncSpring....how does that work anyway? do you just sell people un-used logos and then rework them for that company's specific company name?

Vivara said on Mar. 06 '09

I think the execution was really poor, and despite the comments made above, it seems you made no changes whatsoever.

The points from where the ropes hang should CERTAINLY be evenly spaced. You could still have made the ropes swing out erratically.

Also, this would have been way stronger and simpler if you got rid of the frame. As well, the grass and shadows complicate it in my mind and I keep looking away from the words.

Your client would have liked it if you had taken the time to attempt changes.

And just because it comes from an image of a swing set doesn't mean that it looks right in graphic form. No matter how good you are, details are lost with colours and things like that, and you certainly need to make adjustments, which are lacking in this example.


logomotive said on Mar. 06 '09

^ yes, everyone has their opinions on execution. I'm the biggest believer in execution and make it perfect. I feel that's what makes a good logo designer. working out all the bugs. Why settle for anything but perfect? Are we talking only great concepts here or the whole enchilada? This is not bad, but ANY logo can be improved and if your not willing to listen to improve, well then work at a copy shop or kinkos designing logos.

theartistt said on Mar. 06 '09

As a hero of mine once said, "It doesn't have to be perfect... but what's wrong with perfect?" (Alton Brown). Three important things that help when designing (for me at least): ask for critique from everyone; at some point put it away to give your mind and eyes a break for a couple of days; and all things can be improved. (I feel vindicated.)

theartistt said on Mar. 06 '09

Struve, I think of IncSpring as a foster home for homeless concepts. Sure some people design for IncSpring, but I think most people use it for its self described purpose. Go check it out!

penflare said on Mar. 07 '09

best advice i've ever heard mike, i agree completely with that.

alterego said on Mar. 07 '09

feel like a song ...)

struve said on Mar. 08 '09

Wow that is a little harsh Vivara,
"Your client would have liked it if you had taken the time to attempt changes."

....well they explained to me they didn't want to go in this direction at all, so instead of going back and coming up with a concept more to their liking it looks like you're suggesting i waste my time on revising a logo that doesn't suit their needs anyway.....GREAT idea!

theartistt said on Mar. 08 '09

actually, the idea was to tweak this before and send your client several variations of it, from this more complicated version to the sleeker ideas given above. because you didn't do that to begin with, this concept is done for. another thing is we all like the concept very much. there is nothing that says you can't revisit this as another option in second set of concepts. you may find your client will finally see the potential we all see.

struve said on Mar. 08 '09

can no one understand that while they thought it looked very cool it just wasn't for them, no matter how much tweaking could have been done?

i don't see why that is so hard to understand. as designers, of course we all see the potential in each others designs. and we all wish every client could see that potential too.

sometimes you give them prime rib and they choose the ground beef.

when it comes down to it the client is the one paying for your services so no matter how much better you think one of your concepts is than another, they have the final say....thats why you give them options in the first place.

they did not want to go in this direction, so they got another logo that they are happy with. done deal.

logoboom said on Mar. 08 '09

I completely understand. Client wasn't going for this concept...no way...no how. I'd still tweak it for my portfolio though.

WonkaTonka said on Mar. 08 '09

Very, very original & unique.

struve said on Mar. 10 '09

UPDATE: i uploaded this to IncSpring and reworked it a bit from all the suggestions above^^^

and it sold today! thanks to theartistt for the suggestion to post it there.

logomotive said on Mar. 10 '09

CA CHING! grats bud.

theartistt said on Mar. 10 '09

I'll take 10 percent! Good job. Knew it would.

itsgareth said on Mar. 10 '09


struve said on Mar. 10 '09

thanks logomotive.

theartistt: somehow i knew there would be talk of a percentage in your next post on this logo.... :)

struve said on Mar. 10 '09

thanks gareth

mushi said on Mar. 10 '09


lboi said on Mar. 12 '09

this is the awesomest logo ever!!!

lundeja said on Mar. 12 '09

I don't know, maybe animated it would look good. Still though, I don't feel it. No sizability, would look bad on a business card. Just my opinion. Clever idea though.

theartistt said on Mar. 12 '09

This is a great example of how logo purists and average clientele butt heads. As a logo purist looking at this, it is obvious there are several problems with it: perspective, sizing, color, complexity, etc. But your average client is just going to look at this and go wow. It is a basic case of flash over function. I'm not tearing this logo down. The concept is brilliant. It is an easy concept to sell as illustrated. But usability down the line can and will catch up with this. Even though I consider myself a logo purist, I cave to clients all the time and have been caught down the road exactly this way (for those who remember the Direct Impressions & More logo). I need the money more than fame is how I rationalize it. And I'm always envious of those who can and do stick to their design guns and are successful. That part of the equation I've never been able to solve. Sorry for going on so.

karla_pn said on Mar. 17 '09


trytemplates.com said on Mar. 21 '09

One of my inspiration on incspring... Designed Reality....

samuelreis said on Mar. 24 '09

nice nice... remember http://jwls.ultra-book.com/
fine composition

struve said on May. 06 '09

i just found my logo on ffffound! i have been wondering if i would ever see anything of mine on there someday....today is the day! cool!


Ethanol_ColdFlame said on Jul. 12 '09

good job !!

jsml said on Sep. 14 '09

Ummm...I totally don't understand why people come into these communities and networks and then post stupid, rude, and commanding comments to people who are sharing their work. I think this is fabulous work and I like the perspective, etc., and even if I didn't, it wouldn't be my place to come on here and talk to you like I'm your boss or your cranky professor. Who the H do people think they are? Why would you even bother being part of these communities? NO ONE CARES WHAT YOU THINK. Good lord! That being said, again, I think this logo is fabulous and I respect your choices--for crying out loud, it's your own work and your own idea!

azacarias7 said on Sep. 14 '09

jsml* I agree, and the person that really gets to me is "theartistt" why doesnt she take the "advice" she gives to people and do it to her own logos!?!?

azacarias7 said on Sep. 14 '09

Good Logo by the way!

logomotive said on Sep. 14 '09

How does someone learn and grow without hearing critique? There is an option here called a RED Flag to use if you would rather not hear some constructive opinions . In this business you have to have thick skin because everyone has an opinion and any logo can be improved.

azacarias7 said on Sep. 14 '09

logomotive, yes you are right people do have to have thick skin to hear critiques, but how are you going to feel after all your experience someone tells you, your work isnt good, and you should do things that persons way, and when you see their portfolio that same advise could of been used on theirs. Or what do you think?

logomotive said on Sep. 14 '09

That's just something that I think one has to determine for their self, either listen or don't ;)

logoboom said on Sep. 14 '09

That's why I'm a creative director :)

OcularInk said on Sep. 14 '09

theartistt never said "your work isn't good". She said the logo is, "cool", "it is a very cool idea and mark", and "I do love the concept". Trish simply sees the potential to make things perfect. This is a designer who cares about people and cares about improving there skills. While you may not think her work is good, she knows her stuff and was only trying to help.

libran005 said on Sep. 14 '09

Well thought and executed...on the critics part, if a logo is creative, unique and well presented it'll do...dun have to get into too many details...jus my personal experience...

azacarias7 said on Sep. 14 '09

Ocularink, your right she didnt say "your work is no good" on here but, on other past logos, she has bashed on some people pretty bad. But logomotive said it best, you just have to determine what you take in :)

OcularInk said on Sep. 14 '09

"But logomotive said it best, you just have to determine what you take in :)"

Works for me. :-)

jerron said on Sep. 14 '09

Regarding perspective, a true artist's eye is always more accurate than a photo.

theartistt said on Sep. 14 '09

everyone is entitled to an opinion... even me. thanks Kevin and Mike. still waiting on my 10% Struve! ;)

dbunk said on Sep. 15 '09

swing n float

paulrutting said on Dec. 07 '09


Bernd said on Jul. 26 '11

great concept ... brilliant execution --- like !

oscarcuriel said on Jan. 16 '13

I like it 2, love the IDEA it Self :D

JPS said on Jul. 24 '15

Graphicsally is using this in their portfolio... Just thought you should know. Thy're advertising it as a $50 logo.... YIKES!


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