Fiamma

by paxilixap • Uploaded: Jan. 26 '09

c65898bb675fdf1dde964f79534242d6.png

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Description: Fiamma is a company that revolves around food. Catering, private classes, tastings, packaged products. Mark remains that same just colour palette changes according to business.
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gyui Jan. 26 '09

I like the concept, have you tried giving the knife the same feel or curve that the flame exhibits?%0D*%0D*Also, maybe you have the %22F%22 finish over the %22i%22 with a dot?

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sdijock Jan. 26 '09

I really like the mark and LOVE the %22fiamma%22 type. The only thing I would personally do is to punch up the weight on the bottom line of type as it gets a little lost. Nice work.

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epsilon Jan. 26 '09

Knife shape reminds me strongly of a logo of a TV show we have here called %22Top Chef%22:http://imgtvfan.ew.com/upload/episode/image/3775/double/top_chef_logo1.jpg.

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mr. m Jan. 26 '09

I SWEAR I was JUST working on a logo like this with a cross in place of the knife for a youth group. Love this and love the gradient.

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paxilixap Jan. 26 '09

thanx all y'all.**Gyui: A friend suggested that last night about the knife, specifically the handle. I did curve it up a but just to harmonize with the rest of the mark. Just the handle tho. I tried the dot on the i but didn't like it, this %22fi%22 is actually a ligature from the typefice itself. I doted it and separated the F and I but felt this was the best result.**Sdijock: will consider that. As you see there are the variations of the same logo and the color and bottom type vary depending on the business. The plan is for color to identify the service in the future.**Epilson: i am not sure if that is one of the shows my brother (client/chef) asks me to watch. I don't, I can't stand cooking shows :) I do love anything Tony Bourdain does, tho. I went to the show's website and it is similar if it is the one I think it is (picture of it between Top and Chef). Based myself on a real knife my brother left lying around here once. Basically just took the weights but drew it on paper with the simplest strokes possible. **Mr. M. Go for it, the concept might be similar but the execution can be very different, specially since the target audiences are very different.**Thanks for your comments :)**

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onesummer Jan. 29 '09

i like this, however, i'd love to see a different flame shape, as the one depicted here, with the 3 tips ,is probably one of the most common flame shapes for logos%3B at least, it's the flame shape i see the most. it's nice nonetheless.

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nexqunyx Jan. 29 '09

When I saw the knife, it reminded me of my APEX logo.....%0D*!http://logopond.com/logos/dff014fd7a59ca12e963d6a7ffdb2bc1.png!

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paxilixap Jan. 30 '09

one summer: the original sketch was just the top and left %22tip%22. since this will be used in various colours, one of the main ones blue, I had to %22fire it up%22 a bit, since the shape in blue, at first glance could me mistaken for a drop of water.**nex: now this is awkward. weird thing is, that seeing your logo now, i do remember having seeing it months back. this knife shape is not final. just tried to use the simplest shape to represent the knife. i am working on curving the handle a bit, and maybe the straight edge just a tad. the original proposal had the knife at a 45 degree angle (more or less) coming off the bottom right of the flame icon. client's idea no make is straight up (which i don't fully like). you and your subliminal logos that get burned in my brain and come out months later!! lol. no plagiarism intended, strange coincidence. it is a simple way sans-details to draw a knife, but the application is so alike it is strange. client set on the veritcal knife, will work a bit on the curving of handle. you got nice work, btw.**thanks to all who comment. melike lotsa comments.* **

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