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Description: Fontegrafica is a top level printer, worldwide known as the “Sappi International Printer of the Year Awards” multiple winner. The Fontegrafica old logo and stationery do not anymore represent adequately the worldwide leadership and the top quality of the firm. That is why we have been asked to study an upper level image, which should also be hard to print, in order to allow them to demonstrate concretely and in actual facts, their own ability. We decided to play with the “F” to make Fontegrafica immediately recognizable, using a very classic lettering in the most possible innovative way. Because of their business activities (printers always represent the image of their clients, never themselves), we decided for a “non color/mirror” image and printed the trademark in a “mirror effect” material. The logo, thanks to his particular design, adds technology to “global look”. All the materials have then been printed using special techniques and innovative packaging solutions, so that every single piece become a piece of real design likely to arouse any reader’s sense of curiosity.
As seen on: www.cacaodesign.it
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