American Culinary Federation

by m.kohn • Uploaded: Oct. 28 '08
Gallerized Nov. '08 0cd68d0429543a355f0c2f3cd119cdb3.png

Description: Logo redesign for the American Culinary Federation

Status: Nothing set

Commenting: Actively seeking critiques

Tags: spoonknifeforkchefcook

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firebrand said on Oct. 28 '08

This would benefit from a heavier type weight. Nice one.

cerise said on Oct. 28 '08

I like where this is going

BigAl67 said on Nov. 02 '08

Brilliant work. Love it.

tconrad said on Nov. 02 '08

Representing the S-C-A-D. Nice work, way to not delete this one off the gallery page, ha ha. with this logo i only wish the leading were equal, but i understand that it wouldn't work with the forms above the type, maybe if it were a butter knife! ha. no don't. looks great. keep 'er up.

bpotstra said on Nov. 03 '08

I think when employing vertical type setting, you may want to explore a mono-spaced typeface - there ARE some nice ones out there! :)

struve said on Nov. 03 '08

feels topheavy to me- maybe try a thicker or more contdensed font. that will give you the shape on the handles you're going for. you could also taper it towards the heads of the silverware to further customize the handle shapes

robak said on Nov. 03 '08

I would try to make it horizontal, and remove the gradient out of the typography. Also, maybe removing the gradient anyway and using just simply and clean lines would do better. The overall idea s very good.

gthobbs said on Nov. 03 '08

Agree with most of what's mentioned above:
- lose the gradient
- even out leading
- slightly bolder weight on typo
Nice mark.

m.kohn said on Nov. 03 '08

Thanks, everyone, for all comments and feedback!

m.kohn said on Nov. 03 '08

Logo updated!

Mouvedia said on Nov. 07 '08

short fork?

mhdesign said on Nov. 10 '08

love the use of font as handles.

ostrov svobody said on Nov. 15 '08


kriando said on Dec. 17 '08

Great Work. Congrats!!!!

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