Art Lab

by ingero • Uploaded: Oct. 13 '08

Description: This is for a community art project that involves artists getting together and making art and then providing it to the community via art shows.

Status: Unused proposal

Commenting: Not seeking critique

Tags: labarttest tube

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OcularInk said on Oct. 13 '08

I get the lab part, but the art part isn't really coming through in the mark. Care to elaborate?

nexqunyx said on Oct. 13 '08

Yeah I agree...I don't see the "art" concept on this mark. Is there like a hidden "a" that I can't decipher?

ingero said on Oct. 13 '08

I actually tried putting a paintbrush inside of the tube, but it just wasn't looking right. Aside from that, having something sticking outside of the tube made me think of a Pharmacy rather than a labatory (Rx). I have used the paintbrush in print materials so far, but kept it outside of the actual logo for simplicity sake. I really just wanted to keep it simple.

ingero said on Oct. 13 '08

BTW, thanks for the feedback! Keep it coming :)

gyui said on Oct. 14 '08

I agree with ocularink and nexqunyx, but also is there a way to bring the "community" aspect into the design?

chng! said on Oct. 14 '08

i get the lab but show me some art

ingero said on Oct. 15 '08

Take logopond's logo for example... does it have anything to do with a community of designers and logos? It's just a lilly pad. Not every logo needs to have a billion concepts merged into it. While there is a place for logos like that... I think in this case simplicity is really the key.

chng! said on Oct. 15 '08

i dont agree with you ingero, i mean u do have a point bu u must recon that some terms are much more depictable than others, in the logo pond case its harder to depict a term so vast as logo, on the other hand both art and lab are very depictable perhaps more colors inside the vile would suffis.

it is only natural that with such strong depictable concepts one is bound to demand their presence

its like if i had a company named flying dog and i create a mark if a dog dinking from a puddle

gyui said on Oct. 16 '08

In addition to what chng! is saying, you can have a logo express multiple facets and still be simple. The reason why I asked about the "community" is because in your summary it seems to be a very significant aspect of the brand.

and if you wanted to shoot for simplicity, imagine your mark standing on it's own without the tagline. Would it still mean the same?

OcularInk said on Oct. 16 '08

I like chng! idea about more colors in the vile. You could even have the colors mixing up somehow.

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