by s7even • Uploaded: Jul. 27 '08
Gallerized Jul. '08 4cbeaba3867ac78621ebb4c122c37e7e.png

Description: New mark for UK based snowboard outerwear company. Based on japanese woodcut symbol/seal.

Status: Nothing set

Commenting: Not seeking critique

Tags: s7evenouterwearsnowboardClothingUK

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Type08 said on Jul. 27 '08

A bit hard to read (looks like MPAH) but I like the flow... Fits for the cause...

omixam said on Jul. 28 '08

I read it perfectly and i love it

gthobbs said on Jul. 28 '08

Very strong. Fits the segment well.

koodoz said on Jul. 28 '08

Great concept

90degrees90 said on Jul. 29 '08


sanjay patil said on Jul. 30 '08

GR8 ! Very good use of japanese woodcut symbol/seal.

Menelya said on Jul. 31 '08

I actually thought of winter outerweare when I saw it %u2013 dunno why, because it doesn't say snowboard, winter or has any cold colors.
Like the way the letters run :)

brohouse said on Jul. 31 '08

Nice... one of my favorite. Keep up the good work.

Rein said on Aug. 01 '08

Nice, I like the consistency of the shapes.

Does it work with less space around it?

s7even said on Aug. 14 '08

Thanks for the kind words everyone...
@ Type08 I appreciate that the "o" could perhaps be interpreted as a "p" - a compromise was necessary in order to keep the letterforms linked without disrupting the eyeflow. I dare say the extreme/snowsports market is one where readability is not as crucial as the aesthetic.
@ Rein, I initially had the mark reversed out of a fairly close-fitting stamp shape to enforce the woodcut/seal concept and this worked okay. I left it for a while (I find its a good idea to take a break from developing a mark and almost forget about it then take another look to get a less biased/fresh perspective) and when I revisited it I realised it worked better with space to breathe. I guess (as always) simple is best. Less is more. Insert further design-purist cliche's here...

camila_garay said on Oct. 03 '08

want that snowboard outerwear just for the logo ;)

paddyduke said on Nov. 10 '08

Very similar to the Asia-Europe Business Forum, although since they are both inspired by Japanese woodcuts I can see that being coincidental.


fe3lix said on Nov. 23 '08

I'm not sure I agree with the last comment. I believe this a very strong and engaging use of typography.

Nice Less is More approach!

yelds said on Apr. 08 '09

This is great! Love it!

mabu said on May. 13 '09

Totally awesome. Nice job dude.

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