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I like the mark, but I'm not crazy about the little %22serifs%22 on the %22E%22s. Because these extra embellishments only appear in the last word, it feels a little unbalanced.

You're probably right :-) Classic case of %22Less is more%22 I suppose!

Nice icon, JayKay. I think it suits the business really well.

Thanks, dude!

The idea is clever, but I immediately thought of the Infiniti car emblem/logo.

Ocularink you're right. In my defense though, I didn't even know such a car manufacturer existed. I've never seen an Infiniti car over here in England. Hmmm...*

Yea, dude, I figured that was the case. But hey, just so you are aware. Great minds do think alike after all. :-)

%22I immediately thought of the Infiniti car emblem/logo.%22 - same here. Much too close to the Infiniti logo...

I also thought of Infiniti. Infiniti is essentially the rebranded luxury line of Nissans. As long as the logo is used in a region without the car, you should be okay.

Hmm, perhaps we will need to take a look at this. It's certainly used in an area (country even) where infiniti has about 0%25 market share (at least I've never seen one, and nobody here locally noticed the similarity which suggests they haven't either), but it's not really cool that they look so alike.**Perhaps the solution could be something as simple as rotating the mark 90 degree so that it resembles the speaker primarily... Hmm....

I thought it looked like %22Inifiniti%22 car brand too, at first glance, and from now on %3B)

yeah, too bad about the infinity similarities ... but that is too close, someone could end up in real trouble, and i have seen quite a few infinity cars in the UK

looks like infiniti to me from a distance. but it's a cool mark!