Bluelight Barbering is a brand new barber shop located in Chicago.
The whole branding direction is based on the language of traditional barbershops with a contemporary look, it takes influence from the past whilst adding modern twists and introduces flashes of colour. The use of colour helps to add a contemporary feel to the project. We developed a modern take on the iconic barber pole and paired it with a font with circular counters and straight sans heaviness to counterbalance it with the icon’s weight.
Status: Work in progress
Commenting: Not seeking critique