Elite Emergency Services

by OcularInk • Uploaded: Oct. 18 '07

Description: Unused Concept : EES is a staffing agency in the health and medical industry. There main focus is to cultivate and maintain relationships within the facilities and the physicians they staff. The crown evokes the word 'elite' and also loyalty. Hired out by Studio430.com

Status: Unused proposal

Commenting: Not seeking critique

Tags: burrkevinbrandingbrandidentity

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OcularInk said on Oct. 18 '07

Yea, I'm glad you said that. With most of my comps, Elite has been highlighted more. Since this is such a long wordmark, I thought visually it may look better with 'Elite Emergency' on one line. Then again, function before form. Hmmm....

Thanks for your feedback, Robert.

Thomas said on Oct. 19 '07

Nice work Kevin. I particularly like your font choice (which is?). Have you try to create a crown with a central cross? I have also an other feeling... Crown plus Cross = religion? Just thoughts about your work which is excellent.

OcularInk said on Oct. 19 '07

Thanks, Thomas!! Font is Eagle. I can see what you mean by the crown/cross symbolism. However, being that it says emergency in the wordmark, I don't think it's a problem. Ya know? Hope you're doing well, man.

Thomas said on Oct. 19 '07

Many thanks Kevin for type name! I'm fine too. I really like your font choice, very relevant!

rambal said on Oct. 21 '07

nice mark.
why do you have the bottom grey in solid?

OcularInk said on Oct. 23 '07

No problem at all, Thomas. Thanks!!

@ram : No particular reason. Just felt it looked best this way. :-) Thanks, man!!

onesummer said on Feb. 13 '08

how about make the medical cross red? that would better emphasize the emergency part and bring in the physician connection maybe

OcularInk said on Feb. 13 '08

I can try that. This concept never made it to the color stages. But I'll upload another version soon.

OcularInk said on Aug. 19 '08

As said before, font is Eagle. ;-) Thanks, nima.

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