by ru_ferret • Uploaded: Nov. 29 '12
Gallerized Nov. '12 ad5fe5abb92fda40ec57437506b5b397.png
  • 716c7d20cba428339fd090865c784136.png

Description: LED lighting

Status: Client work

Commenting: Not seeking critique

Tags: dledlightdiode

More from this user:

cnasshan said on Nov. 29 '12

Likin' it

ColinTierney said on Nov. 29 '12

better, and i see what you are doing with the gradated letters, i just don't think it adds much and would rather see it one color.

logomotive said on Nov. 29 '12

As far as the name goes and direction here. I think he is really onto something great. Maybe just a bit less detail....Less is more.

ClimaxDesigns said on Nov. 29 '12

liking this one, you delete the other one?

ru_ferret said on Nov. 29 '12

Nash, thank you.
Colin, it's not about just coloring the letters, but pushing the idea forward, making the right accent.
Bram, thanks for helping.
Mike, I've tried to simplify the LED as much as possible, could you clarify what detail do you mean?
David, I post middle stages to get some quick feedback to see where I have to go with the idea, how people react on it. I've read and reflected all the comments, just don't want to keep here iterations I don't like anymore. Thanks for commenting and liking.

type and signs said on Nov. 30 '12

wow ... Nikita ... this one is really hot ... float and fave , mate !!!

firebrand said on Nov. 30 '12

Looking good, apart from the gradient and the little extension inside the D. :)

Hayes Image said on Nov. 30 '12

The gradation/darkening of the letters actually makes sense, the ambient light of the LED & the eventual light decay :)

ru_ferret said on Nov. 30 '12

Thank, TAS, I wish they will say the same)
Thank you, Roy. No gradient here. The little white extension is the light itself.
Thanks, JH :)

ColinTierney said on Nov. 30 '12

i understand what the different coloration is doing with the light, but i really think it detracts from the overall design. this of course is just my opinion.

logomotive said on Nov. 30 '12

What Roy said is exactly what I meant. I realize it's not a gradient but in a sense it is by the change of hue. Maybe a tapered light effect through all the letters in the middle if you want to convey that aspect. Just feel you kind of lose the impact of the name at the ending letters/ Just my 2 cents though.

ru_ferret said on Nov. 30 '12

Guys, check out B&W. Do you read it?

cnasshan said on Nov. 30 '12


cpuentes23 said on Nov. 30 '12

Looking good!

nitish.b said on Nov. 30 '12

You Got it...:)

ru_ferret said on Nov. 30 '12

^Thanks! I think the idea is in its purest form now.

ColinTierney said on Dec. 01 '12

nailed it nikita. great job.

ladygrey said on Dec. 01 '12

Super, Mate! Congrats!

Rokac said on Dec. 01 '12

Led me just say, great outcome Nikita:) Love the simplicity!

tabithakristen said on Dec. 01 '12

I have to say that I prefer the blue one, with the gradient. =P

nido said on Dec. 01 '12

hmmm... someone deleting comments here?

nido said on Dec. 01 '12

anyway... as I said before (for some reason now deleted)...

what if the light wasn't triangular, but more squared?... the triangle seems to take up too much unnecessary space. Squared (rectangular) light would give it a cleaner look, take up less space and still be legible (as well as still look like light)... you D slightly larger than the other letters to give some breathing space above & below the other letters.

logomotive said on Dec. 01 '12

^ you mean more rectangle?

nido said on Dec. 01 '12

yeah rectangled. its in the brackets ;)

garychew1984 said on Dec. 01 '12

looks great, can i have a comment, is there any chance people will read it as "OITECK"...

ru_ferret said on Dec. 01 '12

Hi, nido. I'm not sure rectangled light will still look like light. How about changing the angle?

logomotive said on Dec. 01 '12

Try making the 'D" Diode bigger, the same height as the rest of the negative (black)letters,this will allow for a more rectangular approach. I think that is what Nav was saying.

13mu said on Dec. 01 '12

%u0435%u0449%u0435 mne kak-to bolshe nravilso ) etot toje horosh!

13mu said on Dec. 01 '12

tot mne kak-to bolshe nravilso ) etot toje horosh!

ru_ferret said on Dec. 01 '12

You are my interpreter, Mike) I think the diode is nice when it's small. Take a look at the bigger example: http://oi49.tinypic.com/20arz13.jpg
Den, ny etot takoj utilitarnij )

downwithdesign said on Dec. 01 '12

Probably going against the grain here but I think the enclosure complicates the design. I understand why you chose to include it but I think it would translate easier with just the type on its own.

tabithakristen said on Dec. 01 '12

I think the same Gareth. That's why i said I prefer the blue one. Something about the enclosure makes it... over the top and complicated like you said.

ru_ferret said on Dec. 01 '12

But it's nice because of the gradient, b&w variation isn't that great: http://oi45.tinypic.com/fcv4tf.jpg.
I know what you mean by enclosure, but really don't see any alternative, it seems I've tried everything )

ru_ferret said on Dec. 01 '12

This one looks simple, unusual, new in some way. All that things I've been fighting for these days:) It doesn't need gradient to be beautiful, simplicity is beauty.

Sean Heisler said on Dec. 01 '12

I definitely like this but how about when it is not reversed out as it is here and used in its positive form? Will it still communicate if the "light" is black?

brammoolenaar said on Dec. 01 '12

I prefer the blue version over the triangle concept.

raja said on Dec. 02 '12

very nice

ru_ferret said on Dec. 07 '12

Approved! Some good news...finally :)

hm-himera said on Dec. 08 '12

Congrats Nikita! =)

lumavine said on Dec. 08 '12

I know I've already said how much I love this idea, but maybe it still could be improved:

1) The beam of light could be more focused (reduce the height of the beam at the right), which would reduce the amount of blank space above and below the text.

2) A subtle (and awesome) LED schematic symbol could be formed by the K if the beam ended right at the edge of the letter. Hard to describe, so I quickly drew it up to illustrate:

Hope that is helpful! Your work is awesome!

Rokac said on Dec. 08 '12

Gratz on the approval Nikita. ^Also good thought by Luma...

ru_ferret said on Dec. 09 '12

Thanks Luma & Roko, but the work is done. I like it as it is )

ocularink said on Dec. 12 '12

Love seeing all the back and forth going on here. Turned out great, Ru.

pausedsn said on Dec. 20 '12

Maybe is light too big, but the idea which carries this logo is clear and unambiguous. Right in the center Nikita!

Petro said on May. 17 '13

Very cool, Nikita! Otlichno srabotano!

ru_ferret said on May. 17 '13

I'm glad you like it, Petro :)

LittleGuyLogos said on Oct. 02 '13

hitro, klassno!

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