Dozen Flours - option02

by atomicvibe • Uploaded: Apr. 24 '12
Gallerized Apr. '12 9490af3f64d1a7cfd61286004f3191ca.png

Description: Logo proposal for a baking blog, curated by a passionate baker who loves spoiling people with her delicious treats. Desired tone: Creative, quirky, joyful, homemade, comforting, approachable, feminine, playful, optimistic, and loving. Creative considerations: Client likes asymmetry and clever logos; loves color, but wants logo to reduce easily to black & white; loves swashy, swirly fonts rich with movement. Rationale: Based on the "heart hands" gesture, this option strongly conveys the concept of being handmade from the heart — a fundamental tenet of my client's baking endeavors, and is warm, sincere, and loving. More information & images: http://bit.ly/dribbble-DF-opt02. Full case study: http://bit.ly/av-behance-dozen-flours

As seen on: Dribbble

Status: Unused proposal

Commenting: Not seeking critique

Tags: hidden meaningdouble meaninghand letteringcustom typeclever

More from this user:

Type and Signs said on Apr. 24 '12

let me be the first one to say ... how stunning is this ... great work .... awesomeness !!

atomicvibe said on Apr. 24 '12

And let me be the first to say...THANK YOU, Bernd/T&S!!

nz paganini said on Apr. 24 '12

Great work!)

atomicvibe said on Apr. 24 '12

Thank you, Zoya! I appreciate your feedback :)

artyom ya said on Apr. 24 '12

... amazing ...

atomicvibe said on Apr. 24 '12

Thanks Art!

LadyGrey said on Apr. 24 '12

yeah, i'm very spoiling)

szende said on Apr. 24 '12


atomicvibe said on Apr. 24 '12

Alena, Szende, thanks for the support!

Mikeymike said on Apr. 24 '12

really love all three, Jon. Amazing set of designs.

Atomicvibe said on Apr. 24 '12

Thanks for the love, Mikey! This was the first to get the boot, though. Oh well, it's all part of the game when you present 3 options. Gotta trim the fat somewhere.

garychew1984 said on Apr. 24 '12

great great style! lovin it!

sabb said on Apr. 24 '12


oliverakos said on Apr. 24 '12

wow just amazing!!!

atomicvibe said on Apr. 25 '12

@Gary, @Sabb, @Oliver, thank you all so much for your positive vibes! Glad you guys are liking this one.

Rebecca1 said on Apr. 25 '12

this is so beautiful- love it!

vergad said on Apr. 25 '12

spoilt client. imagine having to make the decision with these 3 beauties. i'm guessing she resorted to the 'eeny meeny miny mo!' decision making tactic.

atomicvibe said on Apr. 25 '12

@Rebecca, thanks for looking! I appreciate the kind words.

@Matt, Thanks man! Heh, I even told her "good luck," when I sent her the Behance link :D Funny thing is that, while she really liked a lot of aspects about this one, two things struck chords with her, which caused her to eliminate it pretty quickly:

1) Hands touching food. She indicated that this might not have been an issue if she were more of a bread baker, but as a mostly cake/pastry baker, she goes out of her way not to touch food with her bare hands, and is actually skeeved out by the idea.

2) She saw an image of a frog (scroll forming the feet, bowl forming the body, hands forming the front legs), and absolutely could not see past that. Personally, I have wrestled with this, and I just don't see it. But hey, different people see things differently. In my experience, once a client sees something they perceive to be undesirable in a mark, that's all they will ever see, and no matter what you do to try to change their perception, they'll always have that seemingly negative image in their heads. In these cases, it's good that I provide other designs to choose from, so it's an easy way of ditching one of the designs.

Hey, when you provide multiple options, you make the decision to accept the fact that two will be cut. That's part of the game. However, that doesn't mean I can't sill submit unused proposals to awards comps and book publishing consideration :D

vergad said on Apr. 25 '12

understand point 1. point 2 is some serious visual wrestling. i came out a loser. Frog 1, Verg 0. i agree with you entirely about once a client sees something, they never ever move on from it. Good thing you didn't go in with that design as the only option.

atomicvibe said on Apr. 26 '12


cpuentes23 said on Apr. 26 '12

Good one mate !

Atomicvibe said on Apr. 27 '12

Thanks Carlos!!

pjmaster said on May. 15 '12

Instant like!!!

atomicvibe said on May. 15 '12

Hey Jovan, thanks for checking this out!

rudy hurtado said on May. 16 '12

This is my favourite!

atomicvibe said on May. 17 '12

Thanks for the love, Rudy!

hanuman shakti said on Oct. 01 '12

I do love this so much :) and congrats :)

atomicvibe said on Oct. 17 '12

Thank you, Hanuman!

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