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sweet! so the style possibly represents steam from a coffee cup? i like then how you went with a non coffee related color in order to tie in the smoothie part.

i like it! nice concept

nice carving..%0D*I like this mark.%0D*But, someway it look like an Onion. Inspiration comes from any where. %0D*Maybe, I overlooked this mark due to the admire.

the idea was the steam from coffee or the aroma/energy of a smoothie rising from a cup to create the business name. It does look a bit like an onion. Especially before when the letters were connected at the bottom. thanks for all the kind words.

It's one of those scary sci-fi forests in videogames. No really, I don't get a coffee vibe from this mark. Why did you use purple anyway?

steam rising from a coffee cup. purple to represent the smoothie side of the business.

KGB, no offence man, but from the first glance I could smell the onion, not the coffee. I don't know if you want this kind of reaction from people... did you try making LIFT look like a cappuccino cup with that saucer u have there, where only %22F%22 is the steam... just an idea

Was this the design chosen by the client?

I did these for an agency and a concept they created was chosen by their client. I just thought I'd share my executions. I got onion from it too, but I think the idea is good. My execution just fell a little short.

I did these for an agency and a concept they created was chosen by their client. I just thought I'd share my executions. I got onion from it too, but I think the idea is good. My execution just fell a little short..

I really like the design but I saw an onion as well, and didn't catch the words 'Lift' until later. The curl in the crossbar of the F and the colour makes it more onion like.**