Extended Engineering

by cresquin • Uploaded: Aug. 11 '07
Gallerized Aug. '07 df570336461c0f12f6cc76ed59140eec.png

Description: Simple yet distinctive graphic set above type.

Status: Nothing set

Commenting: Not seeking critique

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OcularInk said on Aug. 11 '07

Nice use of negative space and letterforms. The icon conveys both the word 'extend' and 'engineering' without being literal.

jackg said on Aug. 11 '07

it does indeed resemble a set of "Vernier Callipers". Nice logo, really conveys industrial/rigidness.

cresquin said on Aug. 12 '07

Thank you for your comments, I honestly didn't see the Calipers in the logo until you brought it up, but it fits the themem very nicely :)

I've been playing around with negative space between lettersand the baroque architectural ideas of creating complex shapes by using a number os simple shapes to define an area a lot lately. My goal here was to create a symbol that emphasized the interplay between the Es.

gwynthfair said on Aug. 13 '07

'extended' and 'engineering' are too close in size, imo.

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