by HayesImage • Uploaded: Sep. 14 '11
Gallerized Sep. '11 a5382a06881e2f9ddc1e516c853d5eb0.png

Description: The concept behind the mark is based on the age-old alchemic practice of attempting to artificially mass produce gold by way of fusion/synthesis with other elements. Since gold has only one stable isotope (the element Au) a massive chemical reaction would need to occur to generate this isotope.

Status: Client work

Commenting: Not seeking critique

Tags: GreyOrangeAlchemyScienceCookware

More from this user:

Hayes Image said on Sep. 14 '11

Approved. Now, on to the identity set :)

Sean Heisler said on Sep. 14 '11

Congrats, very nice, Josh!

Hayes Image said on Sep. 14 '11

Thanks mate!!!

contrast8 said on Sep. 15 '11

congrats Josh, great logo:)

Hayes Image said on Sep. 15 '11

Thanks bud :) I'm really happy how this came together.

Type and Signs said on Sep. 15 '11

that's a great piece ... love the positive/negative treatment

Hayes Image said on Sep. 15 '11

Thanks :) I'm glad you like it...

Type08 said on Sep. 15 '11

And it burns, burns, burns, the ring of fire, the ring of fire.... :)

fleurs said on Sep. 15 '11

Very clear, good choice of colors and white space

pjmaster said on Sep. 15 '11


atomicvibe said on Sep. 15 '11

Very nice, Josh. I love your extremely deep and thoughtful concept, and I'm sure your client did, too. Really digging the implied pestle.

nathantrafford said on Sep. 15 '11

What I like about you is that in all of your work, the concept is king. I wish more people had this mentality.

Mikeymike said on Sep. 15 '11

smokin'. me likes, Josh.

Hayes Image said on Sep. 15 '11

Thanks a bunch guys :)

@Nathan Appreciate you saying that, I always try to a concept down, logo before I start to sketch :)

For further analysis of the concept; There is only x3 active protons difference between Lead & Gold. They're 'chemically' different...reaction to solvents, melting temp, etc...but, if you were to extract those x3 protons from lead theoretically, you would have gold.

Things like American Idol employ this 'extraction' tactic...slowly removing the unnecessary protons (contestants) till they have their 'golden result' - a season winner.

hanuman shakti said on Sep. 15 '11

like it :)

logo design. said on Sep. 16 '11

Great logo design, but why is the fire both out and inside the bowl?

Hayes Image said on Sep. 16 '11

Thanks guys :)

@logo design. Basically a reactive 'event' can only be contained for so long, eventually it would spread...for example, viral marketing.

bedemand said on Sep. 18 '11

Nice, clear and solid.. Great work

Hayes Image said on Sep. 18 '11

Thanks :)

devinkoncar said on Sep. 30 '11

The logo is great. As a concept, this is incredibly clever and creative; did you come up with the idea or was the name your client's choice? Regardless, this is a very nice implementation of the concept. GREAT work!

Hayes Image said on Oct. 01 '11

Thans Devin!!

Client already had the name, but the concept was my pitch. :)

gilevad said on Oct. 04 '11

Very good!

Hayes Image said on Oct. 05 '11

Thanks :)

yoho-hoho said on Oct. 27 '11

Hayes Image said on Oct. 27 '11

Thanks :) I've seen that one (it's older than mine), Gert mentioned that logo too. To be honest (if may plead ignorant) despite the use of a mortar & pestle...I can't see the connection.

type and signs said on Oct. 27 '11

you're absolutely right ... nothing in common ... except a m&p ...

bega said on Oct. 30 '11

I loved the idea and the simplicity of the strokes.


Hayes Image said on Oct. 30 '11

Thanks guys :) I enjoued working on this one.

waldpoesie said on Apr. 05 '12

Can i buy this logo?

Hayes Image said on Apr. 09 '12

This logo was developed for a client, so therefore is not for sale. However if you would like a quote for logo design services, feel free to email me.

Please login/register to make a comment, registration is easy,