Human Genomics Initiative

by atomicvibe • Uploaded: Jul. 18 '11 - Gallerized: Dec. '13

Float

Description: Just for fun. The icon is derived from rejected client work. The stacked figures started to look like a double helix to me, so I thought it would be neat to develop a mark for a fictions human genomics program. The type is a modified Miso, and the combined Is are made to represent a chromosome map.
Status: Just for fun
Viewed: 10108
Tags: lime green • yellow • green • color
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Lets Discuss

designtofeel Jul. 18 '11

Superb.

atomicvibe Jul. 18 '11

Thanks for the nice comment, Sam! And thank you guys for the quick floats!

THEArtistT Jul. 18 '11

You have a logo and a graphic here to my eye. There is a disconnect between the double helix/people graphic and the text with chromosome chain. They differ in style and feel. Both are great, however. I feel, though, they would be better separate?

lumavine Jul. 18 '11

Very cool idea! I think it would work really well without the green helix, and just focus on the sequence. Great work!

qyper Jul. 18 '11

great idea %3B)

atomicvibe Jul. 18 '11

Thanks for the comments, guys. I really appreciate the feedback. Yeah, I was wrestling with the same issues. I love what I've done with the icon, and I also love what I've done with the type. But I can see how perhaps the two don't need to go together, or perhaps there is a stylistic disconnect working against the two components. I may revise this two ways: 1) develop a more harmonious type solution for this lockup that is a bit less stylized (allowing the icon to take center stage)%3B 2) really push the type solution I have here sans icon.