Feathers & Fur

by lumo • Uploaded: Feb. 07 '11
Gallerized Feb. '11 6c1b81099fa4d9d8da1ab0ff62dd0791.png

Description: Feathers and Fur. You should see both the dog and the bird in the mark. What you see first is not important, rather, I wanted to viewer to take a second look at it. For this version I have removed the leaves/collar so as always, comments are welcome.

As seen on: golumo.com

Status: Work in progress

Commenting: Actively seeking critiques

Tags: funnycomfortnatureanimals

More from this user:

JoePrince said on Feb. 07 '11

Definitely like it without the leaves, nice one James.

michaelspitz said on Feb. 07 '11

Yep, better minus the leaves. Looking good :)

lumo said on Feb. 07 '11

@joe, @michael - thanks guys.

I'm just wondering if the bird is as easy seen as easily as before. This version seems cleaner and also has only three colors now.

Type08 said on Feb. 07 '11

Idea - if you put one leaf to hang from the branch it might also look as a dog tag! By the way, I kind of see that my 'Fetcher' logo was maybe a source for inspiration here, am I right? :)

lumo said on Feb. 07 '11

Hi type08, I did initially have the leaf hang from the branch like you suggested (as the dog tag) but as joe and michael said, they prefer this version without. It's a little cleaner and also just used the three colors instead of adding the green too.

As for inspiration, the idea of the combination hit me out of the blue while sketching, and I never actually looked at other designs for inspiration prior to drawing. Unless it somehow had a subconscious impact here...

deiv said on Feb. 07 '11

great work, Lumo :) both of them is easy to see!

nitish.b said on Feb. 07 '11

leaves gone, the logo is on!..got better fo sure

Type08 said on Feb. 07 '11

All good man, I just had that feeling, no probs at all. Well, I didn't see the first version of it but I also didn't mean to go with the green here (a brown leaf would suffice). I think that it wouldn't make it more complex but it would def add a little bonus to it...

GreenInkStudio said on Feb. 07 '11

Very nice logo! Love it. Also like it without the leaves.

lumo said on Feb. 07 '11

Thanks for the comments! Cheers.

GreenInkStudio said on Feb. 07 '11

Should be in the gallery. Maybe tomorrow ;-)

bigoodis said on Feb. 07 '11

hehe, nice dogobird :)

alterego said on Feb. 07 '11

amazing work buddy...

sean heisler said on Feb. 07 '11

Very cool, ha, ha!

13mu said on Feb. 08 '11

very cool!
At first a dog, then a bird )

Alisa1711 said on Feb. 08 '11


Draward.com said on Feb. 08 '11

Good idea. Nice colors. Thumb Up.

LadyGrey said on Feb. 08 '11

I see this is puppi's head & also see the parrot

lumo said on Feb. 08 '11

Thanks. Nice to see that the mark works like it should.

Mikeymike said on Feb. 08 '11

great concept and execution, James.

pjmaster said on Feb. 08 '11

Nice to see this in gallery. Very clever.

52 Week Highs said on Feb. 08 '11

Cute. How to work in the feather?

dgambetta said on Feb. 08 '11

That's great, I actually saw the bird first!

goodfella2903 said on Feb. 08 '11


contrast8 said on Feb. 08 '11

Great work James!:)

lumo said on Feb. 09 '11

Appreciate the kind words.

logomotive said on Feb. 09 '11

Yes very clever. Took me a while to see bird, I think because of the small dot for eye.

AlexWende said on Feb. 09 '11

great concept *check*, great execution *check*, great looking *check*

koodoz said on Feb. 09 '11

Sheer brilliance!

bigoodis said on Feb. 10 '11

Great and better without leaf

midgar said on Feb. 11 '11

Took me about 50ms to see the bird and another 2s to see the dog. Great idea and execution!

lumo said on Feb. 11 '11

Thanks midgar. You are on top of your game today! Nice that you caught everything quickly. Cheers!

ryanlynndesign said on Feb. 11 '11

Well done, I love it.

wooly1 said on Feb. 12 '11

i love this. Great work mate.

asto said on Feb. 13 '11

wow!! this is very2 clever!! i like it so much!!

square69 said on Feb. 19 '11

Really clever and looks great!

sugarspice said on Mar. 09 '11

I LOVE smart logo like this one!! but imo becos the birds beak colour is much more stronger, thats where my eyes headed first, i definetly see a bird first. love the simple execution!! Respect

lumo said on Mar. 10 '11

Thanks everyone for the comments.

justinbakerdesigns said on Mar. 24 '11

So clever! Great work I definitely looked twice.

gandb said on Mar. 24 '11

Very clever, had to take a second look. Just stumbled on this site some really excellent artwork.

lumo said on Mar. 26 '11

Thanks for commenting. Cheers.

lamerry said on Apr. 07 '11


Simon™ said on Apr. 08 '11

Very clever!

megashred13 said on May. 09 '12

Your logo is currently on the front page of Reddit!


Kind of strange to see this logo here so often and then see it at the top of a completely different website I visit every day!

Dan. said on May. 08 '13

One of my favourite logos of all time

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