Insight India Pvt. Ltd

by Nitish • Uploaded: Jan. 05 '11

Description: WIP for a crisis management/ surveillance firm. The mark is a formation of a maze with the letter I at the centre.

As seen on: www.insightindia.net

Status: Client work

Commenting: Not seeking critique

More from this user:

mavric said on Jan. 05 '11

nnnniiice :)

nitish.b said on Jan. 07 '11

^^^thx ben and mav...:)

Sean Heisler said on Jan. 07 '11

The addition of the i is a nice move, I like this.

vernics said on Jan. 08 '11

Magnificent work on "i". Very clever stuff.

raja said on Jan. 10 '11

great concept and colour - very original

what is criss management?

rudy hurtado said on Jan. 10 '11

This branding system is Raja's already he owns the style, I suggest a new angle or direction.

nitish.b said on Jan. 10 '11

^^sean & vernis..thx feolwz!
@raja..thx a lot. its a crisis management firm. i ges i had a typo...:)
@rudy...r u kidding?...:) the client wanted a maze with an i at the centre...what should i do?...ask him to be scared of raja's branding system?

rudy hurtado said on Jan. 10 '11

What I'm saying is that even if the client like to see something, color red, white letters, maze with angled lines, square shapes are extremely close to Raja's, I mean you could have done something orange which still crisis color, circled maze, with some curves, and probably black letters, who knows, just a different direction on the same concept, just saying. do what you need to do I guess.

nitish.b said on Jan. 10 '11

@ rudy - the final outcome of this branding project is in pantone blue. Will be replacing that as soon as the project finishes. the project is a rebranding for a security and crisis management firm called insight india private limited.


on the issues on raja's concepts. maze are not patterned by raja, they existed before mr raja ever used them. And frankly if u look at raja's maze, its not really a maze, it dose not form a puzzle that can be solved. jus by calling urself amaze, you dont become the owned of each and every maze in the world...:)

sbj said on Jan. 11 '11

cool guys..agree with u nitish on this.. & its also got approval from raja then wats the point behind this discussion.
This mark is really nice..

rudy hurtado said on Jan. 18 '11

Nitish, good job, the website looks great with all the integration, it has a feel of its own.

nitish.b said on Jan. 20 '11

^thx mr rudy..:) cheerz!

hyperborea said on Mar. 28 '11

this turnes out great!

nitish.b said on Apr. 01 '11

thx :)

magicshadow said on Apr. 19 '13

good job!

Nitish said on Apr. 22 '13

thx a lot bud

Please login/register to make a comment, registration is easy,