by joelcolombo • Uploaded: Dec. 03 '10
Gallerized Dec. '10 6bc4fe6555a194979983c26d75bd6e31.png

Description: Activa is a company specialized in providing sound, lighting and video rental services for parties and events in general.

As seen on: Joel Colombo

Status: Client work

Commenting: Actively seeking critiques

Tags: clubnightraycolorlaser

More from this user:

deiv said on Dec. 03 '10

really nice! good work, Joel

ALL4LEO said on Dec. 03 '10

Yeah, totally agree with Deiv, awesome work!

raja said on Dec. 03 '10

suits its purpose very well

joec said on Dec. 03 '10

Thanks for the comments guys!

tickey said on Dec. 03 '10

good one.

OksanaZhe said on Dec. 04 '10

magical logo!

Matto said on Dec. 04 '10

very like it!

milou said on Dec. 04 '10

That's a very intersting work :-)

ethereal said on Dec. 04 '10

As raja said, really fits the purpose well!

logoboom said on Dec. 04 '10

Love it. Quite fitting.

gphoto said on Dec. 05 '10

Very nice

alexanderspliid said on Dec. 05 '10

very nice lettering.

Pierro said on Dec. 05 '10

This is excellent.

rony xu said on Dec. 06 '10

nice :)

epicantus said on Dec. 06 '10


autoservice said on Dec. 06 '10


richardbaird said on Dec. 07 '10

Love it, looks like lasers.

joec said on Dec. 07 '10

They are lasers!
Thanks everyone for the kind words. I'm glad this work fitted the purpose.

illix said on Dec. 07 '10

Okay %u2013 the letter spacing is a bit 80's and a tad too spaced out, in my opinion. The whole logo would benefit from choosing a font size a bit bigger, there is plenty of 'size' in the emblem and a bigger font size will help you to make the word wider than the logo itself. Also with letter lines being slightly thicker it will add more emphasis to the name, and add 'thin-ness' (a feeling of light and space) to the logo due to a bigger contrast. The logo is however delicious, light and spacious and cleverly made. Well done you : )

Lecart said on Dec. 07 '10

"the letter spacing is a bit 80's" - i'm not sure what you mean.. ?

ethereal said on Dec. 07 '10

Hey, Stelian, nice mark buddy. Wider letterspacing was used a lot in the 80's and 90's but I don't agree with illix. The handling of the type is very fitting and works great with the mark. The weight feels right and the wider spacing gives it a more dramatic effect that fits the conceptual nature of the mark quite well.

Lecart said on Dec. 07 '10

Hey Sean, thank you for the info, I wasn't aware of that. I'm lacking some design history lessons.

But it isn't my mark! :D

ethereal said on Dec. 07 '10

OMG. I am so sorry, Stelian. Brain fart. So I guess it's nice mark joec and there's your lesson, Stelian!

feebster said on Dec. 07 '10

Love the gradient in the spotlights!

designfacet said on Dec. 07 '10

Nice work,are you keeping the black background for all their promotional items? stationary etc..

joec said on Dec. 07 '10

@designfacet Thanks! The black background will be used most (cards, flyers, etc.) I'm still developing the brand, and the most part of promos will be digital (web, videos, eblast) so there's no problem with the blacks.

Still, I've made some tests with negative colors and b/w and the icon works really well (this will be used in faxes and printed invoices)

allanyoung said on Dec. 11 '10

very nice!

hyperborea said on Dec. 15 '10

Yeah the mark is great for the purpose as allready mentioned before.
I'm noticing some craftmanship on the type besides the kerning as well...am I right?
Good job here!

joec said on Dec. 16 '10

Absolutely correct, the font is 'Blur'. I've redesigned the 'i' and adjusted the height of the letters as well.
Glad you like it!

chelo28 said on Jan. 01 '11

exelent work, congrat!

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