by Lecart • Uploaded: Dec. 02 '10

Description: Riding club. Horse and J combo in the mark. Feedback much appreciated.

Status: Unused proposal

Commenting: Actively seeking critiques

Tags: jupiterridinghorse

More from this user:

Matto said on Dec. 02 '10

Very clever :)

Rokac said on Dec. 02 '10

Holy macaroni:)
This is very nice Stelian!
I would slightly reduce the size of the eye.

valbo said on Dec. 02 '10

very nice! ..yea eye should be more smaller or maybe more "faster/evil" looking?

lecart said on Dec. 02 '10

thank you for the great & fast feedback. you guys were right, I've changed the eye.

vernics said on Dec. 02 '10

Stellar work!

camisa15 said on Dec. 02 '10


JoePrince said on Dec. 02 '10

If you rotate it 360 you'll notice a 'J' in there :P Some real nice stuff here lecart!

cesaralbuquerque dcp said on Dec. 02 '10

Very strong. great

george.wood said on Dec. 02 '10

elegent and smart, good one

AlexWende said on Dec. 02 '10

perfect execution, great typography choice also. May I ask you which fonts you used?

lumo said on Dec. 02 '10

wow. great work.

tickey said on Dec. 02 '10

loving this. Really great

cerise said on Dec. 02 '10

Very nice work, I'd almost investigate putting a serif to make the mouth part, where it usually curves in a bit. Either way clever work mate!!

ethereal said on Dec. 02 '10

Love the simplicity and abstraction, very cool.

tass said on Dec. 02 '10

Nice job man!

logoboom said on Dec. 02 '10

That's very nice.

nickosma said on Dec. 02 '10

this is it

richardbaird said on Dec. 03 '10

Great stuff, really tight illustration.

hyperborea said on Dec. 03 '10

I love it!

andreiu said on Dec. 03 '10

great work mate!!

contactme said on Dec. 03 '10

amazing work.

dotflo said on Dec. 03 '10

great, love it

palattecorner said on Dec. 03 '10

wow really nice:)

firebrand said on Dec. 03 '10

Sweet and simple. Nice job.

alterego said on Dec. 03 '10

This is absolutely great ....

MilCaras said on Dec. 03 '10

awesome work!! I see the J, the horse, and I love the circle that i can´t see;)

crislabno said on Dec. 03 '10


pryczkat said on Dec. 03 '10


milou said on Dec. 03 '10

You are kicking asses, mister.

Lecart said on Dec. 03 '10

I really appreciate all the kind words!

Alex, type is Enigmatic.

Cerise, i did try some experiments with serif near the mouth before reaching this version, i thought the J was losing legibility plus i wanted to keep the horse as simple as i could, almost reaching an abstract look.

Again, thank you.

lumavine said on Dec. 03 '10

Absolutely wonderful use of negative space. I love it! Great work!

ALL4LEO said on Dec. 03 '10

congrats, very strong work ;)

radexon said on Dec. 03 '10

I first saw the J, then the horse. Just great! Felicitari ;)

bigoodis said on Dec. 03 '10

great horse!

TernaciousT said on Dec. 03 '10

By Jupiter's coݣ, this is nice!

filipowski said on Dec. 03 '10

very legible idea! like milou said: "kicking asses" :D

sbj said on Dec. 04 '10


kugelis said on Dec. 04 '10

I like it even without J. With J I like it 2x

pjmaster said on Dec. 04 '10

Fantastic job. Memorable.

brandsimplicity said on Dec. 04 '10

Simply stunning!

logomotive said on Dec. 05 '10


vergad said on Dec. 06 '10

this one's really grown on me. when my eyes adjust to the horse shape instead of the J it comes alive. really well done!

PhilTheForce said on Dec. 06 '10

awesome - like how the horses neck make a bit of a corona style halo too - bit like an eclipse - very planetary!!

lecart said on Dec. 15 '10

I really appreciate the comments & floats.

JoePrince said on Dec. 15 '10

This is sooooo good man, great work.

michaelspitz said on Dec. 15 '10

Very nice indeed! :)

13mu said on Dec. 17 '10


contactme said on Feb. 20 '11

milou said on Feb. 20 '11

^ I'm confused the comments says it's from January 2010?

JoePrince said on Feb. 20 '11

I'm so confused - who ripped who??

lecart said on Feb. 20 '11

well, i definitely did not rip anyone, it's first time i see the other logo. i would not obviously compromise my rep. the date clearly states the other designer had the idea first. a lot of disappointment thou' :(

lecart said on Feb. 20 '11

godamn this is quite depressing. i should take it down now? not sure, first time ever.

bigoodis said on Feb. 20 '11

Guys, I think that really does not matter who did it first. If you do logos, then you know that coincidences are very often. This is nothing especial. This is normal and should not have such a strong response. Good job Lecart :)

hyperborea said on Feb. 20 '11

^ditto. I don't think you should take it down lecart. these things happen. you still have my float :)

action said on Feb. 21 '11

wow :o

wizmaya said on Feb. 25 '11

Brilliant idea. Love it!

nathantrafford said on Feb. 26 '11

Man, bummer about the other logo being out there. And while they are for similar clients, i think the difference is that yours adds another level of depth. The overall feel of the mark is very lunar. You can see several different things. You see a horse and a J obviously, but also, when looking at the J as the foreground, I see a huge planet in the background (Jupiter). I thought this was intended, but i didn't see it mentioned anywhere else in the comments (sorry if i missed it somewhere). This combined with the type treatment makes it a very unified mark that dives deeper than the Jockey Circle mark. Great work, friend.

lecart said on Feb. 28 '11

^ i really appreciate your comment, thank you! it was mentioned once, i believe. it was indeed intended, but not as the main focus.

Bernd said on Apr. 04 '11

brilliant !

nickhood said on Aug. 03 '11

Really stunning work here.

atomicvibe said on Aug. 04 '11

Ahhh, yes. This one. I've always loved - like, really, REALLY loved - this one.

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