Mid-America Genetics

by lumo • Uploaded: Aug. 23 '10

Description: Logo for a hog genetic company. Mark consists of a hog in the form of lines from a DNA sequence.

As seen on: golumo

Status: Nothing set

Commenting: Not seeking critique

Tags: dnaminimalcompanyglobe

More from this user:

JoePrince said on Aug. 23 '10

Cool, James.

lumo said on Aug. 23 '10

Do you see enough pig in the mark joe?

JoePrince said on Aug. 23 '10

Yes sir. Saw it without the description.

mfrank said on Aug. 23 '10

Good stuff lumo. Also saw the pig before the description.

lumo said on Aug. 23 '10

thanks joe and mfrank.

davishama said on Aug. 23 '10

I think the pig is very clear too :)

ru_ferret said on Aug. 23 '10

How about some light pink?

lumo said on Aug. 23 '10

I am using the company colours exactly as they were decided: blue and green. They probably won't change.

bigoodis said on Aug. 23 '10


dannyfranklin said on Aug. 23 '10

I would try Helvetica rounded condensed for more harmony with the mark. Have you tried adding a curly tail (squarish)? I didn't see the pig like some others. Nice mark.

lumo said on Aug. 23 '10

I did play with the tail and wanted to put in a curl. However, it's hard to do without compromising the thickness of the line and I'd like to keep it uniform. I'll play with it.

vernics said on Aug. 23 '10

Love this concept.

dannyfranklin said on Aug. 23 '10

I dig the pig! Am I alone in thinking the pig could be 20-25% larger?

brandsimplicity said on Aug. 23 '10

Perfect! I think the sizing works with this layout, maybe the tagline down a bit and slightly bigger to line up with the pigs front and rear.

AlexWende said on Aug. 23 '10

great concept & execution! the only one thing that bugs me a little bit is the tail, it's to tight and need some white space maybe you could work on this de"tail".

lumo said on Aug. 23 '10

I worked on the tail and added more white space. Looks better now. thanks.

lumo said on Aug. 24 '10

Let's hope this pig flies with the decision makers!

brandsimplicity said on Aug. 24 '10

Looking good Lumo:)

AlexWende said on Aug. 30 '10

I prefer this color option, more uniqe imho

lumo said on Aug. 30 '10

thanks brandsimlicity and alex. The company has decided to go forward with this concept and this colour. They loved the other one too, but felt the company philosophy and context is more suited with this colour.

AlexWende said on Sep. 07 '10

^ congrats

lumo said on Sep. 07 '10

thanks alex. You gotta love it when a company loves a good design.

campfire said on Sep. 05 '13

i saw a turtle.

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