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Sorry to break it to you, but it reads as %22GRAPDICS%22. And it took me a while to see the %22H%22 in the mark. My recco is to let the HD mark stand alone and set the type either under it or to the side. You may also want to take a look at another script font - the one you've chosen looks very out-dated.

Thanks, I have heard this from a few people. Obviously I can see this and have a different perception due to it being my company, but it is seeming to be too much of a stretch. I was hoping that the placement of the HD would help the brain pick up on the negative space. **I was also thinking about using some sort of tag-line such as *%22Don't Go Unnoticed%22 to also play off of this. I really wanted to try something different than having a simple mark with the text simply under or beside it.

The problem is that the %22D%22 in your HD graphic is so dominating that you just don't see the %22H%22 at all. And when you use the HD as part of the word GRAPHICS you're essentially asking people to completely ignore the %22D%22 and only focus on the %22H%22, which the audience is never going to do because our brains aren't wired that way. I applaud you for trying something different but I don't think this will work the way you've set it up.

yeah,.. I can see how you might consider things... but the masses need to be able to visually resolve the logo in mere seconds.. actually like nano seconds.. it took me a couple reads to decipher the logo.. I then chuckled cuz I read grap dics - which reminded me of this time.. when I dressed in spandex for this halloween party and all these chicks were grab'n my dik - I sort of like the idea you have here.. but I think a redo is in order... if it doesn't work.. then.. um it doesn't work.