Future Footprints

by LloydCreative • Uploaded: May. 19 '08 - Gallerized: May. '08

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Description: Identity designed for group promoting sustainable environmental business practices.
Status: Nothing set
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onesummer May. 19 '08

refreshing take on the often used footprint concept. however, i don't care for how you thin out the word %22footprints%22.

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ixwa May. 19 '08

I agree with onesummer. Excellent footprint idea.

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.phoenix May. 19 '08

I disagree with onesummer... the thinning is good. I think it symbolizes the reduction of emissions or the carbon footprint.

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cobaltcow May. 19 '08

i agree with phoenix*i think it also makes it a little unique but very clear at the same time.**well done

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BigAl67 May. 19 '08

Thanks for the feedback guys. The typographic treatment is one of those things. Some will like - some won't. Phoenix hit the mark with the interpretation of the fading text. In fact, the type portion was created as a type only option for the client, while the foot design originally had another font altogether - but they loved the message conveyed by the type and the strength of the foot as a brand, so hey presto, this hybrid logo was the result.

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OcularInk May. 20 '08

Finally, a way to make the foot attractive. :-P

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onesummer May. 20 '08

@BigAl67, you're very right: some will like it, others will not. I understood the reasoning for the thinning, and do like its creative meaning, however I find it overly distracting and believe it takes away from the overall quality of the mark. **However, it's a mute point since your client loves it. That is what matters%3B so good work.

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nicolemarie May. 20 '08

BigAl67, how do I contact you to work on projects for me? My email is myofficedesk@gmail.com. Thanks.

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ing.matt May. 20 '08

This is a such a refreshing take on the whole %22sustainability / leaf / carbon-footprint%22 thing that everyone's trying to do nowadays. Why didn't I think of it? I love it...

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ramfia May. 21 '08

Nice Typographical treatment. Very interseting!

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onesummer May. 21 '08

@clash, i dislike spelling, but i dislike looking ignorant more, so thank you for correcting my spelling mistake. :)

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BigAl67 Apr. 11 '09

Thanks for looking in folks... appreciate the feedback.

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cseven May. 14 '09

Very nicely done - I wasn't sure about the type thinning, but the more I look at it the more I think it works. Good job!

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BigAl67 May. 15 '09

Thanks C7 - nice to have a fellow Kiwi on board.

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