Live 2 Learn

by BigAl67 • Uploaded: May. 12 '08

1b8463fc56bf7908e393a63c99b96feb.png

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Description: Identity for a professional corporate training and motivational company. Featured in 'Really Good Logos Explained' by Rockport.
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Viewed: 3172
Tags: zesty fruit learn Live
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Beklad May. 12 '08

Looks like a bitmap. Not really practical... Also the shadow behind the 2 is way to dark.

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kellyoneill May. 12 '08

I kind of like it - minus the harsh drop shadow, though. I think it's a nice idea to incorporate the %22zest.%22 Possibly try centering the tagline and justify it across the width of %22live 2 learn.%22 Good job.

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mentelibre1 May. 12 '08

interesante!!! si sus medios de impresion son digitales o via internet, no creo que se vea muy bien en blanco y negro, posiblemente lleguemos a utlizar imagenes de este tipo en un futuro proximo con los avances tecnologicos, por el momento creo que esta limitada su reproduccion, eres atrevido al darlo como resultado final, interesante :)

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BigAl67 May. 12 '08

Thanks for the comments. The peel is in fact a CMYK image created by actually cutting the skin from an orange (no stock images in this baby)... in order to infuse some genuine reality and depth into the identity rather than relying on digital filters and tricks to create perspective. The shadow was that generated in the actual studio photography (including the texture of the white surface not visible here), hence adding to the sense of depth and perspective and giving viewers the illusion that the peel was there for the taking. As for its use in black and white - something I'm pretty strong about for any identity - this one was solely created for use in full colour print and the digital environment where the restrictions of black and white weren't applicable.

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mentelibre1 May. 12 '08

ok! felicidades, estas rompiendo las reglas y lo estas haciendo bien, se me hace interesante la propuesta de utilizar la fotografia como medio para crear un logotipo, creo que es lo mas valioso de tu aportacion, saludos

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cerise Jun. 01 '08

It really stands out. The whole bitmap thing is always a concern, but who says bitmaps won't make a comeback.

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hellouriah Jun. 01 '08

What does it look like if you take the shadow out all together, I like how you have combined the 2 and L.

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BigAl67 Jun. 02 '08

Thanks for the comments people... I think removing the shadow would defeat the purpose of having an actual photographed image and possibly make it less dimensional? Anyway, the bitmap identity is a rarity today and I rarely use them, but I reckon they can still be effective when well considered and carefully applied.

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