by .jpg • Uploaded: Dec. 11 '15
For a men's clothing subscription / personal stylist app. A coalition is a partnership or league, but more specifically an alliance for combined action, between groups, unions, factions, sometimes temporary - but for specific reasons. The reason in the case of Coalition is fashion, which the button motif represents. To represent combined action by great forces, the curving arrow demonstrates force but also adaptation, following the curve of the button - as the combined action is for fashion. For the word mark to stand out on by itself, a macron is placed over the o, a nod to the original latin form of the word.
Status: Client work
Tags: macron • accent • condensed • black