Identity Critique
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Looking for some help input on this logo, stuck..

by jermkesler • Posted: Feb. 28 '12

http://logopond.com/gallery/detail/163223

I've gotten this far and am kinda stuck, looking for any critique input, trying to get the s and t to stand out equally when I fill in the middle section of the S it is easily readable but the T disappears...

Any thoughts or ideas would be greatly appreciated.

Thanks.

designerdan said on Feb. 29 '12

Concept is ok, but the shapes are not working. eg the top stroke is thinner than the bottom stroke. Needs to be more consistent. The thin red lines will get lost at small size and the type is quite bland.

jermkesler said on Feb. 29 '12

Thanks for the input, I'll try messing around with it some more..

jermkesler said on Mar. 01 '12

Some small revisions, still needs some work but hopefully this is looking a little better. http://logopond.com/gallery/detail/163350

designerdan said on Mar. 02 '12

Bottom stroke of the S is still too thick compared to the top part.

Consistency is a key ingredient in good design.

jermkesler said on Mar. 02 '12

They are the same, I think its just that the top looks thinner because more is taken out for the top portion of the T, Maybe I should make the bottom portion smaller in order to fix the illusion though..

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