Death of a Logo

OcularInk | Jul. 02 '08

Sometimes familiarity really does breed contempt. If you've been working with the same brand and logo for a few years, you might be itching to make a change. Maybe you've been daydreaming about brightening up the color palette or redoing the mark altogether. It feels a little dated, and you're brimming with ideas to make it better. Unfortunately, boredom isn't a valid reason to redesign a logo. “The question isn't, 'Are you tired of it?'" says Bill Gardner, owner of Gardner Design in Wichita, Kan. "The question is, 'Is your customer tired of it?'"

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Jul. 13 '08

hindmarshdesign said:

Very good point.

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