100 Unused Logos and What they Reveal about my Design Inclinations

ClimaxDesigns | Jun. 26 '08

This past Wednesday I gave a presentation at the HOW Conference in Atlanta, GA. As a respite from the pristine show and tells of finished work sprinkled with anecdotes that support the fabulous work on screen I wanted to focus on the unglamorous side of graphic design. The endless revisions, the variations, the changes, the odd requests - 'I like turtles, can my logo have a turtle?' - and the inevitable doom of much of the work we do as bezier- and pixel-based compost for piles of archived CDs, DVDs and 200-gigabyte hard drives. For my slide show I went through almost ten years of archives looking for all the files that never quite made it... the good, the bad and the ug... nay: The tired, the poor, the huddled files yearning to breathe free, the wretched refuse, the homeless and, yes, even the tempest-tost. (With apologies to Miss Liberty).

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