Equestrian Clothing by felro

Equestrian Clothing

by felro • Uploaded: Mar. 15 '10

Gallerized Mar. '10

8476

Description: The way this hooved mammal was displayed in the final logo was a great success. The popular mark consists of two shaded brown horse heads facing in opposite directions forming an equestrian jacket.

The unique positioning of the horses allow us to discover the formation of the jacket with ease. A couple of main goals I wanted to achieve, when developing a design for this logo, were to make the final product portray friendliness, dependability, and simplicity.

This logo has been featured in iheartlogos "top 11" most hearted brands of the book.

Status: Client work

Commenting: Not seeking critique, comments fine

Tags: Clothing • Equestrian • Clothing • Equestrian • Clothing

View Swimmers: 75

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Mikeymike said on Mar. 15 '10

Nice. I see the 2 horse heads and the equestrian jacket right off. :)

felro said on Mar. 15 '10

Thatnk you Mikey

felro said on Mar. 15 '10

Thank*...botched that one

eziemac said on Mar. 15 '10

this is brilliant, well done

felro said on Mar. 15 '10

I'm happy you like it man, thanks for looking buddy

kathariney said on Mar. 15 '10

this is very neat and lovely

felro said on Mar. 15 '10

Appreciate it Kathariney

Regards

Type08 said on Mar. 16 '10

Very good concept Felipe, very good! :)

firebrand said on Mar. 16 '10

Nice. Would be even simpler without the circles.

nido said on Mar. 16 '10

^ I agree... free the horses...

felro said on Mar. 16 '10

Alen - Thanks for the support bro!

Roy & nido- Thank you gentlemen! I'll see how it would look if I remove the circles.

felro said on Mar. 16 '10

Thanks for the insight again guys.

I only took out the outer thinner circle for this symbol. Designs should be simple but taking out the thicker circle would have taken a lot away from the symbol itself. The circle in this, helps the viewer see the bottom curve that most equestrian jackets have. The composition works better with the circle.

-felro

firebrand said on Mar. 16 '10

I see what you mean. The enclosed white space at the bottom looks like white jodhpurs. Something still looks a little cramped though. Hmmm.

felro said on Mar. 16 '10

oh alright, I know what you're saying. I also feel a clustered mood in this. I'm going to try something else. Thanks Roy.

felro said on Mar. 16 '10

hmmm I think you guys were right about eliminating the circle all together

andreiu said on Mar. 16 '10

nice thinking. good execution.

ethereal said on Mar. 16 '10

Wow, now it's sweet!

OcularInk said on Mar. 16 '10

Way better!

nitish.b said on Mar. 16 '10

g8 improvement felro..but the eyes look a lil off to me...IMO

logomotive said on Mar. 16 '10

fantastic mark, type is questionable.

ethereal said on Mar. 16 '10

^ Yes.

brandsimplicity said on Mar. 16 '10

Mark is amazing...yep the font is a little bit dodgy!

felro said on Mar. 16 '10

To all of you who commented - andreiu, ethereal, Kevin, nitish, Mike, and simplicity thank you guys, much love.

@Mike - Yes, you are right about the type, it didn't work. I think this one works a bit better.

felro said on Mar. 16 '10

damn...hate when I double comment

nido said on Mar. 16 '10

me too...

nido said on Mar. 16 '10

hhmmm... the second bit of my comment didnt register... anyway.. well played felro..

ru_ferret said on Mar. 16 '10

awesome idea.

Hayes Image said on Mar. 16 '10

Looking real good. My only critique would be that you can drive a truck between the q & u in equestrian as well as i & n in clothing...and the lack of space between the n & g.

The mark itself is brilliant.

cerise said on Mar. 16 '10

Glad you took the circles off it rocks now

muse7 said on Mar. 16 '10

Never saw the circles - But agree it rocks! Well played (Horses feel like chess knights)

Mikeymike said on Mar. 16 '10

wow this really looks great without the circles. Really great mark.

felro said on Mar. 16 '10

wow what a fantastic response.Hayes, cerise, muse, nido and mikey. Thank you all again.

Hayes - Thanks buddy, I fixed it up, didn't catch that at first.

designabot said on Mar. 16 '10

great effort mate and congrats on the gallery!

Hayes Image said on Mar. 16 '10

my pleasure...now it's top notch!!

devey said on Mar. 16 '10

Nice mark!

gary said on Mar. 16 '10

Lovely!

felro said on Mar. 16 '10

Many thanks Rich, Hayes, devey, and gary!

AlexWende said on Mar. 16 '10

much better without the circles, great execution!

lefty said on Mar. 16 '10

great mark, love it!

BigAl67 said on Mar. 17 '10

Great icon.... really well executed.

bluehaus said on Mar. 17 '10

Beautifully simple! Nice and clean. Great job!

michaelspitz said on Mar. 17 '10

Super clever! Love it!

hinton said on Mar. 17 '10

Great stuff!

felro said on Mar. 17 '10

alex, lefty, Big Al, bluehaus, michael, and hinton. Thank you guys alot for the floats and support. I appreciate it a lot!

-felro

impodster said on Mar. 17 '10

Really nice ~

felro said on Mar. 17 '10

Thanks impodster!

raja said on Mar. 26 '10

Has a client really named their company 'Equestrian Clothing'?

raja said on Mar. 26 '10

the horse heads idea is very cute by the way

felro said on Mar. 26 '10

Thanks raja, yes it's adorable. No, my client wanted a symbol for equestrian horse riding clothes but he couldn't think of a name. I put "equestrian clothing" in there to complete the logo.

raja said on Mar. 26 '10

this has the potential as going down as an all time classic on LP - great work. Have you considered removing the back lining of the jacket?