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Red Dog

by micahharris • Uploaded: Mar. 12 '10
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Description: Red Dog Wine & Spirits is an upscale liqueur store in Franklin, TN. They needed a more simplified logo that appealed to a pretty wide demographic. Their old logo can be seen here: http://www.cpostores.com/reddogwineandspirits/closed.htm

As seen on:

Status: Client work

Commenting: Not seeking critique, comments fine

Tags: gas stationretrodogredtennessee

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Chad Sanderson said on Mar. 15 '10

The tail reminds me of a beaver's.

epsilon said on Mar. 15 '10

Very nice simplification. Heads and shoulders above the old version.

I know you gray flagged the item, so feel free to ignore this - the dog shape looks not that recognizable at smaller sizes (as on View All page here) and there is something slightly off with proportions and spacing. The script is a bit too small compared to the dog, the name is too big compared to the script and the dog, and all three elements are spaced too close to each other.

micahharris said on Mar. 16 '10

@Chad - There's not much I can do about that. The dog is an existing element that I had to work with (unfortunately). It's the actual dog the store was named after.

@epsilon - I appreciate the kind words! Critiques / suggestions are always welcome. I specified in the brand guidelines manual that when displaying the logo below a certain measurement, an alternate logo be used. Several factors (way too many to list here) dictated the reason for the typographical relationship in the logo, though I might agree that the proportions seem a bit off.

micahharris said on Mar. 16 '10

Thanks, Anthony! I think it's Golden Retriever. Whoever originally vector drew that dog didn't do the most amazing job.

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