It doesn't relate to dentistry...which was kind of the point. The client wanted to steer clear of the usual clichés. Instead, we focused on their new location and building (since that also determined their name). The purple is a nod to the fountain in front of the building; the type layout an effort to shorten a ridiculously long name - clients now refer to them as "Legends Dental." Clean, simple, elegant...according to the client (I tend to agree).
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z said on May. 10 '07
lymlyt said on May. 18 '07
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